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Information About

William France Sr.





BACKGROUND

France was familiar with Daytona Beach's Land Speed Record history when he moved from Washington D.C. to Daytona in 1935 to escape the Great Depression . He set up a car repair shop in Daytona.


RACING LEAD TO PROMOTER CAREER


On March 8 , 1936 , the first Stock Car race was held on the Daytona Beach Road Course , promoted by local racer Sig Haugdahl . The race was marred by controversial scoring and huge financial losses to the city. France finished fifth.

Haugdahl talked with France, and they talked the Daytona Beach Elks Club to host another event in 1937. The event was more successful, but still lost money. Haugdahl didn't promote any more events.

France took over the job of running the course in 1938. There were two events in 1938. Danny Murphy beat France in the July event. France beat Lloyd Moody and Pig Ridings to win the Labor Day weekend event.

There were three races in 1939. There were three races in 1940. France finished fourth in March, first in July, and sixth in September.

France was busy planning the 1942 event, until the Japanese bombed Pearl Harbor . France spent the World War II working at the Daytona Boat Works. Most racing stopped until after the war. Car racing returned to the track in 1946.


NASCAR FOUNDER

France knew that promoters needed to organize their efforts. Drivers were frequently victimized by unscrupulous promoters who would leave events with all the money before drivers were paid. On December 14 , 1947 France began talks at the Ebony Bar at the Streamline Hotel at Daytona Beach, Florida that ended with the formation of NASCAR on February 21 , 1948 . He built the Occoneechee Speedway in September 1947.

By 1953, France knew it was time for a permanent track to hold the large crowds that were gathering for races at Daytona and elsewhere. Hotels were popping up all along the beachfront. On April 4, 1953, France proposed a new superspeedway called Daytona International Speedway . France began building a new 2.5 mile superspeedway in 1956 to host the new premiere event of the series – the Daytona 500 . The event debuted in 1959, and has been the premiere event since.

He later built the Talladega Superspeedway .

He served as Chairman and CEO of NASCAR until 1972, when he handed the position to his son, William France, Jr. .


AWARDS



REFERENCE

''The Unauthorized NASCAR Fan Guide'' by Bill Fleischman and Al Pearce, 1999.