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Jean-François Millet ''Le Semeur'' (The Sower) Simon & Schuster logo, circa 1961. ''Usage restricted.'' Note: any trademarks on this page belong to their owners Simon & Schuster, Inc., is a Publishing House founded in New York in 1924 by Richard L. Simon and M. Lincoln ("Max") Schuster, notable for its publication of Crossword puzzle books. Crossword puzzles first appeared in the New York World in 1913. By 1924, they had been a weekly feature for many years. According to Frederick Lewis Allen 's ''Only Yesterday: An Informal History of the 1920's''. Simon's aunt, a crossword devotee, asked him whether there was a book of these puzzles that she could give to a friend. Simon discovered that none had been published, and, with Schuster, launched a company to exploit the opportunity. Their first book was marketed cleverly. To attract attention, it came with a pencil attached to it. Their advertising campaign implied that it was about to become a new fad: :1921—Coué :1922—Mah Jong :1923—Bananas :1924—THE CROSSWORD-PUZZLE BOOK The ad proved prophetic, and crossword puzzles were indeed the craze of 1924. Simon & Schuster soon became a publisher of books of all kinds, and currently publishes over two thousand titles annually under 35 different imprints. In 1939, with Robert Fair de Graff, Simon & Schuster founded Pocket Books , America's first paperback publisher. In 1942, Simon and Schuster, or "Essandess" as it is called in the initial announcment, launched the Little Golden Books series in cooperation with the Artists And Writers Guild . Simon & Schuster's partner in the venture was the Western Printing And Lithographing Company which handled the actual printing. Western Printing bought out Simon and Schuster's interest in 1958. Some of its near-legendary editors have been Robert Gottlieb and Michael Korda . Simon & Schuster continues to be the preeminent U. S. publisher of crossword puzzle books. Simon & Schuster is currently a division of the media giant CBS Corporation (formerly Viacom ). The familiar Simon & Schuster Logotype is based on Millet 's seminal painting '' The Sower ''. From around 1991, until November 2003, Simon and Schuster also had a division, named Simon and Schuster Interactive, devoted to games for computers and video game consoles such as XBox, GameCube, and Playstation. They published such games as Outlaw Golf, Real War, Real War: Rogue States, and the Deer Avenger series, to name a few. SEE RELATED
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