is the
UK arm of the Samuel French Inc. American company, bearing the name of its co-founder
Samuel French . The company publishes plays for the UK market, mostly acting editions, serves as licensing agent for performance rights, and runs a theatrical bookshop on its premises at
Fitzrovia in central
London ,
England .
The company was founded when
Samuel French and
Thomas Hailes Lacy formed a partnership, combining their existing interests in
London and
New York .