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It was founded in the early twentieth century in immigrants from the town of Belaya Tserkov , near Kiev , today located in the Ukraine . Their father Sam was a Blacksmith , and relatives back in the Ukraine had been involved in the Whale oil business; the combination of these factors led to the brothers experimenting with building the first oil heaters designed for residential buildings.

Paragon Oil was primarily a fuel oil distribution business, operating a fleet of trucks around the Northeastern United States. It continued in operation until the late 1950s and then was sold to Texaco , with the sale becoming final in the early 1960s. Most of the brothers used the profits from the sale to found the Brookdale Foundation , and to endow other charitable enterprises, primarily centered in the New York metropolitan area.