Information AboutPg Tips |
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PG Tips is a popular brand of Tea in the United Kingdom ; its manufacturers Unilever UK Foods say that Britons drink 35 million cups of PG Tips a day. The brand is also popular with British expatriates the world over. BRAND NAME PG Tips was first launched by Brooke Bond in 1930 ; at that time it was known as Digestive. After the Second World War labelling regulations ruled out describing tea as aiding digestion, a property that tea was previously attributed, and Brooke Bond changed the brand name to '''PRE-GEST-TEE''' (Taking the main elements of PRE-diGESTive TEA). This was shortened by the van salesmen to PG, and the name stuck, eventually being changed on the cartons sold to shops, and by 1950/1 the name PG Tips was officially adopted. "Tips" refers to the fact that only the tips (the top two leaves and bud) of the Tea Plant s are used in the blend. ADVERTISING Since 1956 , in the longest running advertising campaign for any brand, PG Tips often advertised using Chimpanzee s dressed as humans and drinking tea: the "Tipps family". One of these adverts, called "Mr. Shifter" holds the world record, for the advert shown most times on British Television. A whole range of figurine chimps were made as collector's editions for PG Tips, and some are very rare. All the chimps in the adverts were featured (including Kevin Tipps and Mr. Shifter). This campaign was replaced in 2002 , with a house sharing group of Claymation birds animated by Aardman , the company behind Wallace And Gromit and Chicken Run . This led to PG Tips becoming a major partner with Wallace and Gromit's first film "The Curse of the Wererabbit", launched in October 2005. PG offered "Gromit" mugs on pack in the supermarket. In 2005, PG Tips celebrated its 75th anniversary, with special packs, including a limited edition Golden pack. PRODUCTS PG Tips is available as loose tea, Tea Bag s, and in vending formats. PG Tips is imported as single estate teas from around the world and blended to precise proportions set by the tea tasters to make blend 777, which can contain between 12 and 35 single estate teas at any one time (depending on season, etc.) at the Trafford Park factory in Manchester. Regardless of the number or origin of the teas, the PG Tips taste is always the same, meaning hte blenders create over 250 blends every year to make sure the cuppa is always the same! In the 1960s, PG Tips was the first brand to introduce the tea bag. This grew in popularity, eventually becoming more popular than leaf tea in the 1970s. PG Tags, tea bags with a string, were launched in 1985 , and pyramid-shaped tea bags in 1996 . The Pyramid shaped bag was specifically designed to help the tea leaves move more freely, as loose tea moves in a teapot, and create a better infusion. The Brooke Bond name has now been dropped for all packaging, focusing on the PG Tips brand name, and the international Lipton brand. In Scotland, Unilever sell a specially developed blend of PG, designed for the soft waters of Scotland. It is called Scottish Blend SLOGANS
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