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Joe Weider




Joe Weider (born November 29 , 1922 in Montreal, Quebec , Canada ) is the co-founder of the International Federation Of BodyBuilders (IFBB) and creator of the Mr. Olympia and Ms. Olympia Bodybuilding contests.

Before founding the IFBB, Weider published the first issue of ''Your Physique'' magazine in 1939 . Twenty-nine years later, in 1968 , the publication was renamed '' Muscle Builder '' magazine. The name changed again to Muscle & Fitness in 1982 . Other magazines published by Weider's publishing empire include ''Shape, Men's Fitness , Living Fit, Prime Health and Fitness, Fit Pregnancy, Cooks, Senior Golfer, and Flex.'' In 1983 , Weider was named "Publisher of the Year" by The Periodical and Book Association.


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Note: the Weiders have been criticized for monopolizing
the sport of bodybuilding. Weider's magazines have, according to
critics, publicized incorrect training articles and weightlifting
systems that cannot possibly be followed by the average person.


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