Interactive Media

While some traditional (non-digital) Mass Media would qualify for interactive media the term is usually only applied to Digital Media . The significant increase in possibilities for Interactivity (especially over vast distances) brought by the internet boosted the availability of digital interactive media. Still, e.g. Language in face-to-face communication would formally belong to the interactive media.

Interactive media are often designed by Information Design ers. As all media they rely on communication. In the case of e.g. Computer Game s this is visual, acoustic, and haptic communication between the user (player) and the game. In Mobile Telephony , the communication happens between two people and is purely acoustic at the first glance. Yet, according to Media Theory the cultural implications of the medium have to be taken into account. Thus, aspects like constant availability, customisation of the mobile phone and Short Message Service are also part of the interactive medium called Mobile Telephony . Media restrain from being translated to technological entities.

EXAMPLES OF INTERACTIVE MEDIA

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Interactive Media