Golden Arches Article Index for
Golden
Website Links For
Golden
 

Information About

Golden Arches




The Golden Arches are the famous . While McDonald's dropped the physical arches from its restaurants in the 1960s , the Golden Arches have remained in the logo, and as a commonly understood term for the company.

They have also been seen more broadly as a symbol of Capitalism or Globalization , since they are one of the more prominent American Corporation s that have become global in their reach (along with Coca-Cola and Nike ).


THE GOLDEN ARCHES THEORY

In his book, ''" (Friedman 2005). Recently, Friedman has updated the theory with the Dell Theory Of Conflict Prevention (Friedman 2005).


REFERENCES

  • Friedman, Thomas. (2000) ''The Lexus and the Olive Tree''. New York: Anchor Books.

  • Friedman, Thomas. (2005) The Guardian , 21 April 2005.