| Golden Arches |
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| mcdonalds | |
| logo descriptions | |
| globalization | |
| theories of history | |
| SHOPPER'S DELIGHT | |
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The Golden Arches are the famous . While McDonald's dropped the physical arches from its restaurants in the 1960s , the Golden Arches have remained in the logo, and as a commonly understood term for the company. They have also been seen more broadly as a symbol of Capitalism or Globalization , since they are one of the more prominent American Corporation s that have become global in their reach (along with Coca-Cola and Nike ). THE GOLDEN ARCHES THEORY In his book, ''" (Friedman 2005). Recently, Friedman has updated the theory with the Dell Theory Of Conflict Prevention (Friedman 2005). REFERENCES
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