| Gatorade |
Articles about Gatorade |
Information AboutGatorade |
| CATEGORIES ABOUT GATORADE | |
| non-alcoholic beverages | |
| sports drinks | |
| pepsico brands | |
| quaker oats brands | |
| university of florida | |
| florida gators football | |
| 1965 introductions | |
| nascar sponsors | |
| SHOPPER'S DELIGHT | |
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Gatorade is a non- Carbonated Sports Drink marketed by PepsiCo . Originally made for Athlete s, it is now often consumed by non-athletes as a snack beverage. The drink is intended to rehydrate and to replenish the Carbohydrate s (using Sucrose , Glucose , and Fructose ) and Electrolytes ( Sodium and Potassium Salt s) depleted during aerobic exercise (particularly in the debilitating Florida climate). HISTORY Gatorade was created by Dr. Robert Cade , Dr. Alex DeQuesada, Dr. Dana Shires and Dr. Jim Free at University Of Florida in 1965 and named for the university's Football team, the Gators. Dr. Cade entered into an agreement with the Indianapolis -based fruit and vegetable canning company Stokely-Van Camp, Inc. (S-VC) to produce the product, which he had already patented. In 1973 Cade and S-VC settled a lawsuit with the University of Florida, which had claimed the University owned the rights for the drink's formula. Since that time the University has received more than $80 million in Gatorade royalties. Only a year after its commercial introduction Gatorade was reformulated, as its initial recipe contained the Sweetener Cyclamate , which was banned by the FDA . {Link without Title} The Florida Gator football team used Gatorade officially in 1967 and went on to win their first Orange Bowl title. They beat Georgia Tech, whose coach when asked why they lost replied: "We didn't have Gatorade. That made the difference." Gatorade was used officially in 1969 by the Kansas City Chiefs who attribute their Super Bowl title of that year to the University of Florida sports drink. Marketed with dramatically perspiring athletic imagery, the drink became popular with non-athletes, and dietetic and low-sodium versions were added to the Gatorade product lineup. Pepsico acquired Quaker (after another bidding-war, this time with arch rival Coca-Cola ). Both bidders valued Quaker largely because of the contribution of the Gatorade brand. In 1998 Gatorade switched from using glass bottles to using plastic bottles. Along with Johnson & Johnson , Gatorade is one of the founding sponsors of the National Athletic Trainers' Association . It is also the official sports drink of the National Football League , Major League Baseball , National Basketball Association , Women's National Basketball Association , NBA Development League , and many other pro and college organizations, providing supplies of the drinks to the teams in all flavors available. The Gatorade dunk In what has become an American sporting tradition, coaches on winning teams are often "dunked" meaning they would have Gatorade dumped all over them by teammates. This tradition was begun in 1986 by members of the New York Giants NFL team, who caused a media frenzy by adopting a practice of dunking head coach Bill Parcells with the Gatorade cooler after wins. The team would go on to a record of 14-2 in the season, and won Super Bowl XXI on January 25 , 1987 . Quaker Oats management — at the time the company producing Gatorade — was not involved in beginning this tradition, which has been carried on and occurred after numerous notable sporting victories in multiple American sporting codes. {Link without Title} In 2005, ESPN sports business writer Darren Rovell published a book entitled ''First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon'', a history of Gatorade, in which he, among other things, documented the story behind the Gatorade dunking phenomenon. In this context, the word Gatorade is often used as a verb, as in to "Gatorade the coach". COMPOSITION The original Gatorade contained Water , Sucrose and Glucose - Fructose Syrup s, Citric Acid , Sodium Chloride , Sodium Citrate , Monopotassium Phosphate , and flavoring/coloring ingredients. It supplies 127 mg/l of Potassium and 464 mg/l of Sodium , and 59 g/l of Carbohydrate s (in the form of Sugar s). The current (2006) ingredient panel does not any potassium compounds. Gatorade also markets an Energy Formula and an Endurance Formula. The Energy Formula was introduced in 2000 and contains more Monosaccharide s and Carbohydrate for quickly available Energy needed during athletic competition. As a result, this formula is sweeter than regular Gatorade. It comes in 12-fluid ounce Plastic bottles in the U.S. The Endurance Formula contains more of the Electrolyte s than the typical Gatorade formula, and was introduced in 2004 . The added electrolytes are necessary for replenishing what the body sweats out during extended periods of exertion, especially in hot weather. Because of this, the Endurance Formula tastes Saltier than original Gatorade. In 2006 , Gatorade introduced its Rain flavor line which features a lighter, watery taste similar to its Propel line. In 2000 , Gatorade introduced Propel Fitness Water . Propel is sweetened with Sucrose syrup, Sucralose , and Acesulfame Potassium , so as to have less Food Energy per serving than Gatorade. It was marketed for those who are more concerned with simply rehydrating than with gaining energy. Propel has the same electrolytes as Gatorade, along with some Vitamins . Propel Fitness Water with Calcium was created in 2006 . Gatorade revealed the Gatorade line Energy Bar in 1999. This energy bar was Gatorade's first foray into solid foods, and was introduced to compete with PowerBar and Clif Bar. Gatorade Energy Bars contain a large proportion of Protein in addition to its carbohydrates. The bar is mainly made up of puffed Grains and Rice Syrup , common components of energy bars. GATORADE SPORTS SCIENCE INSTITUTE The Gatorade Sports Science Institute (GSSI) is a facility for researching Athletics , Hydration , and the " Science of Sweat ". The headquarters are in Barrington , Illinois and were established in 1988 . The facility has laboratories especially for studying Nutrition , Exercise Physiology , and Biochemistry . COMPETITION Gatorade's main competition is POWERade , made by the Coca-Cola Company . Kool-Aid also holds a fair share of potential sports drink consumers. All Sport is a competitor marketed by Monarch Beverage Company , of Atlanta , Georgia . All Sport was marketed by PepsiCo until 2001, when Gatorade's maker, the Quaker Oats Company was acquired by PepsiCo. All Sport was sold off to the Monarch Beverage Company soon after. Outside the United States the Lucozade Energy Drink (manufactured since 1927 by the pharmaceutical company now known as GlaxoSmithKline ) competes with Gatorade and Powerade . Lucozade's formulation differs in that it uses primarily Glucose . FLAVORS IN THE UNITED STATES WITH KNOWN INTRODUCTION DATES 1967
1973
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Year unknown
FLAVORS AVAILABLE OUTSIDE THE U.S.
ENERGY FORMULA FLAVORS
Endo orange is another flavor ENDURANCE FORMULA FLAVORS
ENERGY BAR FLAVORS
EXTERNAL LINKS
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