Information About

Fusajiro Yamauchi





BUSINESS

Fusajiro Yamauchi began his business ,under the name Nintendo Koppai, in 1889. The company made Playing Cards . The cards, known as Hanafuda or Daitoryo or president, were produced in decks of 48, and each card was hand made using bark from Mulberry (or mitsu-mata) trees. Fusajiro sold the cards in two shops, one in Kyoto , and one in Osaka . Nintendo quickly grew, and eventually Fusajiro had to hire assistants to produce enough cards.

In 1907, Fusajiro expanded his company to produce standard western playing cards, and created a partnership with the Japan Tobacco & Salt Public Corporation to sell his cards in their stores.


RETIREMENT

In 1929, Fusajiro retired. His son-in-law, Sekiryo Yamauchi took over his company. He died in 1940 , during World War II ; although his death was unrelated to the war, the specific cause of death is not publically known.


DESCENDANTS

Fusajiro is the great-grandfather of former Nintendo president Hiroshi Yamauchi .