Information AboutEnrononline |
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EnronOnline was considered by many to be the first very successful E-commerce Website . It allowed Users primarily in the Commodity Market to buy, sell, and trade Commodities and Finance instruments. The construction of EnronOnline was begun in 1999 by Louise Kitchen and John Sherriff. The site went live on November 29 , 1999. The site allowed energy users to do business in a previously unseen way. Until this point a Trade r who wanted to buy an Energy Contract talked with another energy trader who wanted to sell a contract, and from there terms were agreed. EnronOnline allowed Market participants to see prices on their screen just like a Stock Ticker , and could do business much more simply. The main commodities offered on EnronOnline were Natural Gas and Electricity , although there were 500 other products including Credit Derivative s, Bankruptcy Swap s, pulp, gas, Plastic s, Paper , Steel , Metal s, Freight , and TV Commercial time. EnronOnline was seen as an impressive tool, but because . EnronOnline closed down for online trading on the morning of November 28 , 2001 , with Enron filing for Bankruptcy four days later. Louise Kitchen now works for Deutsche Bank in New York.. |