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Dollar General offers both first-quality and lesser-quality merchandise — including off-brand goods and closeouts of name-brand items — in the same store, often on the same self. Although it has the word "dollar" in the name, Dollar General is ''not'' a Dollar Store in the strict sense of the phrase, because it has goods that are priced at more (or less) than a dollar. However, goods are usually sold at set Price Point s of 10¢, 25¢, 33¢, 50¢, $1, $1.50, $2.00, $2.50, $3.00, $4.00, $5.00, $6.00, $8.00, $10, $12, $15, and $20. Most items are $1 or less. Dollar General typically serves Communities that are too small to attract a Wal-Mart , as well as inner cities. It competes in the dollar store format with national chains Family Dollar and Dollar Tree , regional chains such as Fred's in the southeast, and numerous independently owned stores. More recently, its move toward multiple stores in suburban areas is an effort to give customers the low prices they might find at Wal-Mart or K-Mart , but without the hassle of shopping in supercenters. Indeed, some of its newer stores are within sight of Wal-Mart Supercenter locations. Since the turn of the century, Dollar General has experimented with stores that carry a greater selection of grocery items, including a handful of grocery-only stores. These stores (similar to the Wal-Mart Supercenter, but much smaller) operate under the name "Dollar General Market". EXTERNAL LINKS
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