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An example of a category killer business is EBay . eBay as an online auction site has a natural Monopoly , as buyers and sellers will naturally gravitate to the largest, most liquid, market. As a result, their business has almost no competition and has forced similar auction sites like the ones run by Yahoo! into a very small portion of the market. eBay now commands over 90% of the consumer-to-consumer auction market. One type of category killer is a , Best Buy , Toys R Us or Borders ) which is focused on one or few categories of merchandise and offers a wide selection of merchandise in these categories at relatively low prices. The emergence of category killers has taken a toll on the Department Store . SEE ALSO |