Information About

Trademe




Trade Me Ltd is New Zealand's largest Internet Auction business. It was founded by Sam Morgan in 1999 and later sold in 2006 to Fairfax for NZ$700 million. Trade Me ltd operates the websites Trade Me , Find Someone , Old Friends and Safe Trader .

Trade Me Ltd has become New Zealand's largest company of its type, and its flagship (trademe.co.nz) became the most popular website in the country in 2005 . The group of sites collectively generate just over 50% of all web-page traffic originating from New Zealand-based servers.

During peak hours, Trade Me has approximately 50,000 people Online , and 565,000 auctions running. Trade Me Currently has 1,140,000 active members who can operate one Trade Me account each. These statistics make Trade Me seem very popular, since New Zealand has a total population of around 4,100,000 people.

The Trade Me site also has a general Messageboard , where Kiwis from all walks of life and ages participate in discussions on a variety of casual topics. People also ask questions and seek advice on the messageboard, making it one of the most active online communities in New Zealand. As members cannot hide their Trade Me identity, controversial postings or Flame Wars have occasionally resulted in auction interference by members with opposing views.

Trade Me shares many features with other online auction websites, such as the American auction giant Ebay . Some of these features include 'Buy Now', 'Auto bidding' and the Safe Trader Escrow service. Members in New Zealand can become 'Address Verified' by confirming their street address, and the site may block unverified members from bidding. Significantly, despite its global reach, eBay has failed to make a sizeable penetration in the New Zealand market.

To minimize payment problems and reduce fraud, Trade Me restricted membership to New Zealand and ], which monitor online fraud in New Zealand.


ACQUISITION BY FAIRFAX

On March 6th , 2006 Fairfax acquired Trade Me in a deal worth NZ$700million, with an additional NZ$50million payable if the organisation meets earnings targets the next 2 years. Sam Morgan, who established Trade Me in 1999, will stay on as Chief Executive .


RECENT ENHANCEMENTS TO THE WEBSITE

  • 28 November 2005 - Date and time on answers and comments (questions and answers on auctions now get time-stamped with the times of asking and of answering)

  • 28 November 2005 - Email to watchers when Buy Now added (watchers will receive an e-mail if the seller of an item has added a buy now price to the listing)

  • 21 November 2005 - Improved photo page to make it easier to browse photos. When viewing an enlarged photo you can now see thumbnails for all images without having to return to the listing itself.

  • 11 November 2005 - Local tag displayed in auctions (an icon now displays in auctions indicating whether the item up for auction currently shares a province of New Zealand with the enquirer)

  • 11 November 2005 - 'Buy now' price shown on category pages (rather than having to go into the auction to see the 'buy now')

  • 1 November 2005 - New icon for brand new listings



UNUSUAL SALE ITEMS

  • In 2005, a red paperclip allegedly sold for $749.00. The auction became one of the most viewed auctions in Trade Me's history, and the seller received approximately 200 questions about the paperclip, all of which he answered in a humourous fashion.


  • In late 2005, a member offerred a time machine for sale through auction (or swap for "anti gravity machine"), with the highest bid reaching $300,000,000,001,999. The seller withdrew the auction shortly before its close-time. News of the auction reached some New Zealand newspapers, which ran a story on it. Currently this auction holds the record for the highest number of questions asked and answered.


  • In 2006 a user attempted to auction the Optus B1 satellite following a malfunction. {Link without Title} The opening price was NZ$200,000,000 and has as of 7:49PM NZT 1 April 2006 had 130,433 page views.



PROHIBITED ITEMS

Trade Me bans the sale of the following items, and a site administrator will withdraw auctions including them:




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EXTERNAL LINKS