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Tooheys is an Australian Brewery in the suburb of Lidcombe , New South Wales in Sydney , New South Wales . It brews beers under both the Tooheys and '''Hahn''' brand, and it is now part of the multinational Lion Nathan brewing conglomerate. HISTORY Tooheys dates from 1869, when John Thomas Toohey (an Irish immigrant from Melbourne ) obtained his brewing license and commenced brewing Tooheys Old in a purchsed brewery at the present day Darling Harbour area of Sydney. In 1902, the company went public as Tooheys Limited, and commenced brewing lager (the present day Tooheys New) in 1930. In 1955, the brewery moved to Auburn, where it is currently sited. The now defunct Bond Corporation purchased Tooheys in 1984. In 1992, Tooheys was purchased by the then New Zealand Lion Nathan company, who remain it's present owners. The Tooheys brewery also brews the Hahn brand of beer. Tooheys is the major sponsor of Rugby Union in New South Wales and Queensland, and the Melboune Cup (horseracing) in Victoria. Tooheys beers have a poor reputation outside New South Wales, particularly in Victoria . In the late 1990s, the company attempted a heavy marketing campaign to try to break the dominance of the Fosters products Carlton Draught and Victoria Bitter in the tap beer market in Melbourne. They purchased a considerable number of inner-city Pub s where "market leaders" (often university students) gathered to drink, and converted those pubs to serve Tooheys on tap. Rather than convincing their target market to drink Tooheys, the company lost millions as drinkers deserted those pubs to consume their preferred brews elsewhere; in fact, students cheered when the Prince Alfred Hotel, across the road from the University Of Melbourne , replaced Tooheys with Carlton Draught in early 2005. This may be due to the intense regionalism associated with various beer brands in Australia, particularly where Tooheys is associated with New South Wales and where a great parochialism towards that state exists in Victoria. This became known locally as the Melbourne Beer War , which began in 1999 and continues to this day (although recently Lion Nathan have shown signs of giving up with the sale of purchased properties or release of owned properties, allowing them to serve non LN drinks). The Lion Nathan group also sells beer in Australia under the Hahn brand, after brewer Chuck Hahn, and seems to be concentrating its marketing efforts outside New South Wales on this more positively-perceived brand. BEERS
The Hahn range of beers were originally brewed at Hahn Brewery . The production was moved to Auburn with the takeover by Lion Nathan.
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