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The term was used in a manifesto ''Towards a Third Cinema'', written by Latin American film makers Fernando Solanas and Octavio Getino . "Just a short time ago it would have seemed like a Quixotic adventure in the colonized, neocolonialized, or even the imperialist nations themselves to make any attempt to create ''films of decolonization'' that turned their back on or actively opposed the System. Until recently, film had been synonymous with show or amusement; in a word it was one more ''consumer good''. At best, films succeeded in bearing witness to the decay of bourgeois values and testifying to social injustice. As a rule, films only dealt with effect, never with cause; it was cinema of mystification or anti-historicism. It was '' Surplus Value '' cinema. Caught up in these conditions, films, the most valuable tool of communication of our times, were destined to satisfy only the ideological and economic interests of the ''owners of the film industry'', the lords of the world film market, the great majority of whom were from the United States." FURTHER READING Books
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