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The Trend is a band based in South-West London. BIOGRAPHY Anthemic… Timeless… - THE FLY In league with The Verve… Tap into The Trend and you can say you knew them before they exploded - GLASSWERK One year. One hundred gigs. One sold out EP. Sold out shows in hometown Kingston, rammed with kids singing all the words. Shows in Leeds like the gigs in Kingston. Word is spreading. Up to 1500 hits a day on the website and live hour-long sessions on regional BBC networks. Student Union shops pump The Trend’s music out all day long. At Manchester’s Night & Day, The Trend play alongside three local bands but bring in three quarters of the crowd themselves. In the capital, the fans are wearing homemade T-shirts and asking for autographs. Indeed, Clear Static get off tour with Duran Duran only to find out it’s more fun playing to a Metro packed out with Trendettes. At London University, a two hundred strong audience is throwing itself about and crowd surfing. At Warwick University it’s the same. The excitement is really building. The Fly tip the band as One To Watch. ‘The Trend are future household names,’ they say. Elsewhere, reviews struggle for reference points. They cite influences as diverse as U2, Bruce Springsteen, and Funeral For A Friend, before hitting on the point that it’s not the band’s sound that reminds them of our most successful acts it’s the sheer brilliance and magnanimity of the songs they write and the passion with which they perform them. The Trend will be HUGE. They’ve got that spark. And that look. The Beatles had it. ‘Oh my God, I just touched Dan Holt,’ gurgles one of the fans at the ULU show, and suddenly we can see into the future. The boys want to be The Trend. The girls want to marry them.. New EP ‘Somebody Somewhere’, then, should sell millions. But only 1000 copies exist. It’s amazing. It’s been produced by the crazy/brilliant Adam Whittaker (Rakes/Dogs Die In Hot Cars) and it represents a band ready to hi-jack the world’s consciousness. It’s got the Trend-ness introduced via January’s ‘Running From Heaven’ EP… But its rock edge has toughened and multiplied. And it can be played on a dancefloor. ‘Tell Me’ may have been playlisted by club DJ’s (as far afield as Italy no less) but, let’s face it, people didn’t quite know what to do when it came on! From February, you’ll be able to catch The Trend on the road. Glasswerk (who introduced us to the Arctic Monkeys on their collaborative tour with XFM last year) encourage you all to see The Trend as soon as possible if only so you can say you saw them before they were famous. With 2006 shaping up to be a big year, it’s sounding like pretty good advice. EXTERNAL LINKS
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