is an
Independent Local Radio broadcasting from Bradford. The station was originally known as Pennine Radio and broadcast on MW and 97.5FM.
Chris Moyles (who was sacked in 1994),
Jon Culshaw and
Simon Hirst have all worked here. The station was part of the Yorkshire Radio Network which also owned
Viking FM and
Hallam FM , this was bought out by
Newcastle based
Metro Radio Group (owners of
Metro Radio and
TFM ) and in a bid to revive flagging fortunes, in 1991 Pennine FM was rebranded as The Pulse.
The
Metro Radio Group itself was bought out by
EMAP in 1994 and ownership rules at the time meant that as they already owned neighbouring
Radio Aire in
Leeds something had to be sold on, and that was The Pulse and it's sister station
Classic Gold which were purchased in a management buyout from senior staff and ex-Metro Group executives. The new company was called
The Radio Partnership .
The Radio Partnership expanded over the years to include other stations, such as
Signal Radio in
Stoke On Trent . In 1999,
Kelvin Mackenzie 's
Talk Radio UK bought
The Radio Partnership and formed
The Wireless Group to include the national side and a series of local stations. In July 2005
The Wireless Group was bought out by
Ulster Television .
The main 102.5FM signal comes from the Vicars Lot transmitter close to the . The signal is much stronger, and the transmitter at a higher altitude than the Idle transmitter.
The 97.5FM signal covers
Bradford , and comes from the Idle transmitter, which is on the top of Idle Moor, between Idle and
Shipley . The Idle transmitter also carries National radio frequencies,
Galaxy 105 on 105.6FM,
Sunrise Radio on 103.2FM and
Real Radio For Yorkshire on 107.6FM.
