| The More You Know |
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| public service announcements | |
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| 1989 television program debuts | |
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''The More You Know'' (sometimes abbreviated "''TMYK''") is a series of Public Service Announcement s (or PSAs) broadcast on the NBC Universal family of channels in the United States and other locations. The spots feature personalities from various NBC shows; Tom Brokaw was the first person to do a ''The More You Know'' spot, which aired on NBC in January 1989 . These PSAs are broadcast regularly during NBC's programming in primetime, late night and Saturday morning. While the other U.S. broadcast networks have similar campaigns, namely '' CBS Cares '' and '' (" The Son Also Draws "), multiple episodes of '' Drawn Together '' (" Requiem For A Reality Show " and " Alzheimer's That Ends Well "), recurring parodies on Late Night With Conan O'Brien , a running segment on '' The Daily Show '' called "The Less You Knew," and most recently, an April 2006 series of NBC-produced mock PSAs starring the cast of '' The Office ''. EXTERNAL LINKS
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