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For much of the early part of its run, the show didn't have a weekly time slot; it usually had to share with another program, meaning it aired every other week.

By the mid-, the format changed from a videotaped and mostly musical presentation to filmed documentaries about classical musicians filmed on location. One of the most notable documentary programs combined a tour of the Prado , in Spain , with performances by such noted Spanish musicians as Andres Segovia , Alicia De Larrocha , and Victoria De Los Angeles . One of the last, and most notable episodes done in the Videotape format, was "First Ladies of Opera", featuring Joan Sutherland , Leontyne Price , Renata Tebaldi and Birgit Nilsson , all on one program.

The name of the program was derived from its sponsor, Bell Telephone Laboratories .