| Subservient Chicken |
Website Links For Chicken |
Information AboutSubservient Chicken |
| CATEGORIES ABOUT THE SUBSERVIENT CHICKEN | |
| viral marketing | |
| subservient chicken, the | |
| commerce websites | |
| burger king characters | |
| burger king advertising | |
|
The Subservient Chicken is a Viral Marketing promotion of Burger King's line of Chicken Sandwich es, created for Miami Advertising Agency Crispin Porter + Bogusky by The Barbarian Group . The campaign is based on a web site that features a person in a chicken Costume . The actor performs a wide range of actions based on a user's input, showing pre-recorded footage and appearing like an interactive Webcam . The site takes literally the advertising slogan "Get chicken just the way you like it". There are more than three hundred commands that the Subservient Chicken will respond to, including:
When told to perform sex acts, take off his Mask , or do anything the Subservient Chicken considers offensive, the chicken walks up to the Camera and shakes a scolding chicken finger in disappointment. When told to eat food from rival fast food chain McDonald's , he approaches the camera and places his finger down his throat, while when told to eat Burger King he has a more positive response. The chicken responds to the command "smoke crack" by smoking, but when told to "smoke a bong" he waggles his finger scoldingly. Recently Burger King introduced its Chicken Fights campaign, the two " Cockfighting chicken" advertising characters it is using in its chicken meat marketing campaign are modeled off this chicken. A recent commercial shows a man riding on the chicken in a 60's-ish camera view complete with the friendly-like song, "Big Buckin' Chicken", which is obviously a joke on the four-lettered word. EXTERNAL LINKS
Parodies and similar sites
|
|
|