| Stephen R. Covey |
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''The Seven Habits'', Covey's most well-known book, was extremely successful and has sold over 15 million copies since first publication in 1989. In this book, Covey argues against what he calls "The Personality Ethic", something he sees as prevalent in many modern self-help books. He instead promotes what he labels "The Character Ethic," which is based largely upon one's principles and code of conduct, specifically:
Follow-up titles to ''The Seven Habits'' are meant to both add to the original and form a cohesive philosophy on personal, principle-based leadership. They are available as Audio Books as well. Covey has also written a number of learning books for children. Covey's aim is to help others gain proficiency in their lives, especially within the context of Business and Management and make money doing it. However, his books also emphasize Family and personal leadership. They are marketed to a wide-ranging audience, from high-powered executives to stay-at-home moms. Similar authors might include Peter Drucker or David Allen , as well as other more business-centered writers. Covey’s works also exhibit a central philosophical ideal, which some would interpret as right of center or conservative, although he was for a time a consultant to President Bill Clinton. Critics of Covey's methods contend that the author offers a "quick fix" that dissipates when measured against the reality of day-to-day life. When confronted with situations that contain elements that are outside the realm of their personal influence, those imbued with Covey's summary accountability can become frustrated at the "habits'" failure to place situations within their locus of control. In short, Covey is sometimes said to preach impractical, idealistic methods. Advocates of Covey's methods point out that the author consistently opposes "quick-fix" solutions to life or business problems and insists that changes in paradigm or mindset to align with natural principles are the true source of solutions. Covey points out, for example, that the paradigm that produces short-term results in business inevitably leads to an inability to produce results for the long term. He calls this "killing the golden goose." The most effective mindset for the business person is to balance short- and long-term productive capacities. Stephen Covey is a devout, practicing member of the Church of Jesus Christ Latter-day Saints and has not only authored personal development books marketed through secular bookstores but books intended for a Mormon (LDS) audience, as well. WORKS
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