| Stella Artois |
Article Index for Stella |
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Information AboutStella Artois |
| CATEGORIES ABOUT STELLA ARTOIS | |
| beer and breweries in belgium | |
| belgian brands | |
| inbev brands | |
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Stella Artois is a 5.2% Abv global Lager first brewed in Leuven , Belgium in 1926 as a Christmas brew, and named ''Stella'' after the Latin for "star". Colloquially known as Stella or "wifebeater", it is the best selling Premium Lager in the UK beer market, and is promoted as an international brand by InBev . In its home market of Belgium, however, it is marketed, priced and sold as a regular lager. It is brewed in Belgium and the United Kingdom , as well as other countries including New Zealand. Stella's advertising slogan in the United Kingdom is "Reassuringly Expensive". The UK television advertising campaigns have included references to the film '' Jean De Florette '', and have used movie directors such as Jonathan Glazer , to portray a sophisticated European culture somewhat belied by the popular conception of the beer. In Belgium, Stella is promoted as ''Mijn huis is waar mijn Stella staat'' (''My home is where my Stella is''). SEE ALSO EXTERNAL LINKS |
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