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  Company Name Sears Holdings Corporation
  Company Logo
  Company Type (Sears) Department Store (Kmart) Discount Department Store Public ( NASDAQ : SHLD )
  Company Slogan
  Foundation Chicago, Illinois , 1893 (Sears, Roebuck and Company) Detroit, Michigan , 1899 (Kmart)
  Location Hoffman Estates, Illinois
  Key People Edward Lampert , Chairman<br> Alan J Lacy , Vice Chairman and CEO<br> Aylwin B Lewis , President and CEO of Kmart and Sears Retail
  Industry Retail
  Num Employees 355,000
  Products Brands such as Craftsman , Kenmore , Lands' End , DieHard , Martha Stewart Everyday, Joe Boxer , Jaclyn Smith , Sesame Street
  Revenue $49124 Billion USD ( 2006 )
  Net Income $8580 Million USD ( 2006 )
  Homepage http://wwwsearshccom/


Sears Holdings Corporation is the third largest retailer in the United States , behind Wal-Mart and The Home Depot . It was formed in 2005 with the purchase of Sears, Roebuck And Company of Hoffman Estates, Illinois by Kmart Holding Corporation of Troy, Michigan .

The company operates 3,800 retail locations under the mastheads of Sears, Sears Grand, Sears Hardware, Kmart, Super Kmart, The Great Indoors, Orchard Supply Hardware, and Lands' End stores.

The company maintains its corporate headquarters in Hoffman Estates, and the Kmart brand from Michigan.


HISTORY

For the history of the two predecessor organizations, see Kmart and Sears, Roebuck And Company .

On November 17 , 2004 , Kmart announced its intentions to purchase Sears. As a part of the merger, the Kmart Corporation would change its name to Sears Holdings Corporation. The new corporation announced that it would continue to operate stores under both the Sears and Kmart brands.

The two companies cited several reasons for combining forces:

  • Sears had begun investing in new, Larger Off-mall stores, called Sears Grand. Earlier in the year Sears had purchased dozens of current Kmart locations; the merger permitted the combined company to accelerate that process.

  • Proprietary Brand s held by both companies could be made more accessible to their target demographics by leveraging their combined real estate holdings. This was estimated to be an expected $200 million a year in revenue Synergies .

  • At least $300 million a year in cost savings was expected annually, particularly in the Supply Chain and in administrative overhead.

  • The establishment of a shared customer-focused corporate culture between the two companies was estimated to yield improvements in Revenue per unit area.

  • Preservation of two brands after the merger allowed Sears Holdings to continue focusing on different customer demographics, without alienating either group.


The new company is directed by a Board Of Directors comprised of members from the two companies: seven members from Kmart's board, three from Sears. Shareholders in the Kmart Corporation received one share in the new company. Shares of Sears, Roebuck and Company stock was converted into a combination of 55% stock and 45% cash (at $50 a share). Stockholders had a choice of receiving either stock or cash, subject to the predefined ratio.

The merger was completed on March 24 , 2005 , after receiving regulatory approval from the government and approval by shareholders of both companies.

The Sears Holdings Corporation then remodeled many Kmarts and Big Kmarts by changing their signage to "kmart". The "K" in Kmart was made lower-case to make Kmarts feel and look more high tech for the 21st century.


SEARS HOLDINGS TODAY


Sears Holdings continues to operate stores under the Sears and Kmart mastheads. In 2005, Sears introduced a new store format, called Sears Essentials; Some Kmart stores were converted to Sears Essentials, and some new locations were also built. The new store format combined the Sears store concept with the Kmart format, which was supposed to help the company better compete with Wal-Mart and Target . The project has since been resigned, and merged with the Sears Grand concept.

In 2005, Nike announced that it would no longer allow its products to be sold in Sears stores. Analysts speculated that Nike did not want its shoes and apparel sold in Kmart stores, and terminated its sales agreement with Sears Holdings to prevent this.

Sears Holdings has begun cross-selling merchandise between its two brands. For example, Craftsman tools are now available in Kmart stores; they were previously exclusive to the Sears brand.

Sears Holdings owns 55% of Sears Canada , a large department store chain in Canada, similar to the U.S. stores. Like Target stores, Kmart-branded stores in Australia belong to Coles Myer ; Coles Myer also holds the rights to the Kmart Brand in New Zealand .

Because Kmart Corporation changed its name to Sears Holdings and because it is converting some Big Kmart stores to Sears Essentials and Grand stores as a test, there is speculation that Sears Holdings may drop the Kmart name entirely in the next decade.


CHAINS


Current

  • Kmart: Discount Department Stores usually free-standing or located in Strip Malls . They carry electronics, Music , Movies , Bedding , Hardware , Sporting Goods , Clothing , Toys , Jewelry , Office Supplies , health and beauty products, home décor, and a limited selection of Food . Many stores also have a Pharmacy and snack bar. About 84,000 to 100,000 square feet (7,800 to 9,300 m&2). Few traditional Kmart stores still exist, with most having been converted into "Big K".

  • Kmart Super Center: Stores carry everything a regular Kmart carries, but has a full Grocery section with Meat , Bakery , and Deli . The Super Centers are about 140,000 to 190,000 square feet (13,000 to 18,000 m&2). These stores are also known as Super Kmart, Super K, and Super Kmart Center. Several also include Kmart Express gas stations. Less than 50 Super Ks are still open, with most having been closed during the two rounds of closures during 2002 and 2003. Some of the surviving Super Ks were those in regions without a strong Wal-Mart presence, including Ohio and Michigan. A typical Super K sells around 30 million dollars of merchandise during one fiscal year.

  • '''. These stores are located in outlet malls and regular malls.

  • Orchard Supply Hardware: free-standing Hardware Store s that carry home repair, hardware products and lawn and garden supplies. Orchard Supply Stores are about 40,000 square feet (4,000 m&2). There are currently 84 stores, all of them in California . Sears now owns 80.1% of the chain, and revealed intentions in May 2005 to spin it off.

  • Sears: Mid-range Department Store s that are located in Shopping Malls ; they carry Clothing , Jewelry , Appliance s, Hardware , lawn and Garden supplies, Lawn Mower s, Paint , Sporting Goods , Automobile Repair , and supplies. Sears stores are usually multi-level. There are 870 full-size Sears stores in the US.



  • Sears Grand: Located away from shopping malls (often free-standing); carries everything a regular Sears carries, plus health and beauty, Toys , Baby care, cleaning supplies, home décor, Pet food, cards and party supplies, Books , Magazines , Electronics , and a limited amount of Food . Sears Grand stores are about 165,000 to 210,000 square feet (15,000 to 20,000 m&2).

  • Sears Hardware: Stores that carry the whole line of Sears hardware and are usually freestanding or in strip malls. Typically these stores are about 25,000 sq feet.

  • Sears Hometown Dealer: Smaller Sears stores that are operated as Franchises ; they are usually located in smaller markets that do not support a mall or full-size Sears. They are signed as ''Sears'', and they are usually free-standing or located in a strip mall. They primarily concentrate on hardware, appliances, and lawn and garden supplies.

  • Sears Parts & Repair: Sears service centers that typically sell parts for appliances and also a carry-in point for customers to bring merchandise in that needs repaired either in or out of warranty. Typically labeled ''Sears Service Center'' or ''Sears Home Central'', two names that also refer to the Parts and Repair centers. Sears has started closing many of these down as more and more of its service and repair business is home-based.

  • The Great Indoors: Free-standing home décor stores that carry Appliances , bedding, and Kitchen and bath fixtures. These stores are about 130,000 square feet (12,000 m&2).



Former

  • Sears Essentials: Stores that are about 70,000 to 100,000 square feet. These stores are essentially hybrids of a Sears and Kmart store. Citing the failure of Sears Essentials, Sears Holdings has announced that all Sears Essentials will become Sears Grands after 2006 has ended.



BRANDS



MAJOR SPONSORSHIPS


The Sears Holdings Corporation sponsors the NASCAR Craftsman Truck Series .


DIVERSITY

  • Sears Holdings received a 57% rating on the 2004 Corporate Equality Index published by the Human Rights Campaign .

  • Sears Holdings was named one of the 100 Best Companies for Working Mothers in 2004 by '' Working Mothers '' magazine.



FURTHER READING

  • Katz, Donald R. (1987) ''The Big Store: Inside the Crisis and Revolution at Sears'' Viking Press; New York

  • Stevenson, Katherin Cole, and Jandl, H. Ward, (1995) ''Houses By Mail: A Guide to Houses from Sears, Roebuck and Company'' John Wiley & Sons; Hoboken, New Jersey

  • Turner, Marcia L. (2003) ''Kmart's Ten Deadly Sins: How Incompetence Tainted An American Icon'' John Wiley & Sons; Hoboken, New Jersey



SEE ALSO



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