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Elbert Hubbard had been influenced by the ideas of William Morris on a visit to England. He was unable to find a publisher for his book ''Little Journeys'', so inspired by Morris's Kelmscott Press , decided to set up his own Private Press to print the book himself, founding Roycroft Press. His championing of the Arts and Crafts approach attracted a number of visiting craftspeople to East Aurora, and they formed a community of printers, furniture makers, metalsmiths, leathersmiths, and bookbinders. A quotation from John Ruskin formed the Roycroft "creed": :"A belief in working with the head, hand and heart and mixing enough play with the work so that every task is pleasurable and makes for health and happiness". The inspirational leadership of Hubbard attracted a group of almost 500 people by 1910, and millions more knew of him through his essay '' A Message To Garcia ''. In 1915 Hubbert and his wife died in the sinking of RMS ''Lusitania'' , and the Roycroft community went into a gradual decline. 14 original Roycroft buildings are located in the area of South Grove and Main Street in East Aurora. Known as the "Roycroft Campus", this rare survival of an Art Colony was awarded National Landmark status in 1986. The Elbert Hubbard Roycroft Museum in East Aurora is the main collection and research centre for the work of the Roycrofters. SEE ALSO FURTHER READING
See: http://www.arts-crafts.com/archive/ehubbard.shtml EXTERNAL LINKS
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