| Quebecor Media |
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| quebecor inc. | |
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Quebecor Media's wide range of media properties enables it to execute "convergence" strategies that are sometimes criticized. When the TVA television network was running the program '''' would run several pages on it, magazines would run articles on it, and so forth. The show was even hosted and produced by company CEO Pierre-Karl Péladeau 's girlfriend, TV personality Julie Snyder . The strategy worked: the show's first season was a huge ratings success and a cultural phenomenon, and continues in future seasons. CORPORATE GOVERNANCE
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