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A public service announcement (PSA) or '''community service announcement''' (CSA) is a non-commercial Advertisement , typically on Radio or Television , broadcast for the Public Good . The main concept is to modify public attitudes by raising awareness about specific issues. PSAS IN THE UNITED STATES Often, a celebrity promotes a Foundation and asks for support to be given by viewers or listeners. An example being Michael J. Fox 's PSAs in the US supporting research into Parkinson's Disease , from which he suffers. Some are public awareness Campaign s, lobbying, for example, against smoking or Compulsive Gambling . Other times, they are produced by individuals in prison, as a means of " Scaring Straight " listeners. One PSA was produced by Crips Street Gang leader Stanley "Tookie" Williams , urging youth listening not to join gangs. Some religious groups produce PSAs about non-religious themes such as Family Values as a means of increasing awareness of their church, and to show the role the church has in serving the community. Examples include a long-running campaign from the Church Of Jesus Christ Of Latter-day Saints , and more recently the United Methodist Church . Finally, the military produces PSAs to recruit new enlistees. However, more recently they have gone to paid advertising and sponsorship, as recruiting has become more difficult. The Ad Council is the largest distributor of PSAs (people Sindicate Adventures) in the United States. WELL-KNOWN PSAS
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