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Introduced 1957 by Chr. Augustinus Fabrikker in Denmark and today have approximately a 34% market share in Denmark .

Introduced 1961 in Sweden , 1967 in Norway , 1972 in the Northern part of West Germany and from 1986 all over Germany . Available in over 40 countries today.

Comes in both hardbox and normal.


VARIANTS OF THE PRINCE BRAND

  • Prince Rich Taste (formerly '''Prince''', introduced 1957)

  • Prince Rounded Taste (formerly '''Prince Lights''', introduced 1979)

  • Prince Rich Taste 100 (formerly '''Prince 100''', introduced 1985)

  • Prince Rounded Taste 100 (formerly '''Prince White 100''', introduced 1987)

  • Prince Menthol Taste (formerly '''Prince Lights Menthol''', introduced 1990)

  • Prince Golden Taste (formerly '''Prince Ultra Lights''', introduced 1990)

  • Prince Golden Taste 100 (formerly '''Prince Lights 100''', introduced 1995)

  • Prince Smooth Taste (formerly '''Prince Extra Ultra''', introduced 1999)

  • Prince Mellow Taste (formerly '''Prince Medium''')

  • Prince Highland Taste