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President's Choice (or "PC") products cover nearly every food category except most Dairy and baked goods; in many such stores, the Neilson Dairy and/or Weston Bakeries divisions of Loblaw's parent company, George Weston, Ltd. , fill this gap. While many store brands (including Loblaws' own value brand No Name ) simply provide low-cost versions of brand-name products, PC is known for its innovative products, particularly its quick-prepared meals, with new products featured regularly in a special chain-wide flyer known as the Insider's Report. There is also a spin-off brand called ''Teddy's Choice'' for children's products. The brand is also regularly used as a "unity" brand across the various banners operated by Loblaw, instead of using the banners themselves, for such purposes as national advertising or in-store financial services operations ( President's Choice Financial ). It is arguably for this reason that Loblaw has not yet found a need to consolidate its multiple banners, as have many retail chains in similar situations. They launched an "Organics" line of food (including juice and milk products), and recently "Blue Menu" products, which aim to make healthy eating easier, yet retaining flavor. In Summer 2005 , they launched PC Mobile . President's Choice brands can also be found as far as Hong Kong at the PARKnSHOP supermarkets. PARKnSHOP (Chinese: 百佳) is a supermarket chain that was established in 1973 in Hong Kong and now operates more than 250 outlets in Hong Kong, Macau and mainland China. EXTERNAL LINK |
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