| Point Of Purchase |
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point-of-purchase a place where a product or service may be bought or promoted, e.g. retail outlets, receptions, stations and airports. point-of-purchase, '''point-of-purchase advertising''' a generic term for display units (e.g. retail display stands, showcases, interactive displays, literature dispensers, poster holders, sign holders etc.) used to merchandise specific goods and services, or as a vehicle for presenting point-of-sale advertising such as printed leaflets, posters, or audio-visual media. |
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