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Play Along Toys




Play Along Toys is a toy company. In 1999, the founders of Play Along chose the Britney Spears Doll line as the first licensing venture with their new company. The line as it went on to break all records for an individual personality doll.

Following in Britney's footsteps came other celebrity dolls including Aaron Carter , Venus Williams , Serena Williams and Mandy Moore . Then, in 2002, Play Along decided to bring back one of the plush doll lines of the 1980's, the Care Bears . This brand, for which Play Along was awarded "License of the Year 2002" by the Licensing Industry Merchandisers' Association (LIMA).

As the company's toy lines continued to grow, so did the Play Along team. In a few years, Play Along had grown from a staff of five into a family of more than 100 employees, both in the U.S. and Hong Kong, who's efforts create multiple brands including the , Teletubbies , Curly Q's, Doodle Bear, Sky Dancers and the Cabbage Patch Kids .


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