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Pixar




  Company Logo
  Company Type Public ( NASDAQ : PIXR )
  Company Slogan
  Foundation December 9 , 1985
  Location Emeryville, California , USA
  Key People Steve Jobs , Chairman/CEO <br /> Ed Catmull , President<br /> John Lasseter , Vice President, Creative
  Num Employees
  Industry CGI Animation
  Products RenderMan , Marionette
  Revenue
  Operating Profit


Pixar Animation Studios () is an award-winning American Computer Generated Imagery (CGI) Animation Firm based in Emeryville , California ( USA ).

Though best known for its production of computer-animated Feature Film s, Pixar also develops and markets high-end 3D Computer Graphics technology. Most notably, Pixar is the developer of the industry-standard Rendering Software RenderMan , which is used to generate high-quality, photorealistic images.

On January 24 , 2006 , Disney agreed to buy Pixar for $7.4 billion through the stock market, ensuring that Steve Jobs will be the largest individual shareholder of Disney. Disney is expected to complete the Merger with Pixar in July 2006.


HISTORY


Early history

Pixar was founded as the Graphics Group, one third of the Computer Division of . The newly independent company was headed by Dr. Edwin Catmull , President and CEO , and Dr. Alvy Ray Smith , Executive Vice President and Director. Jobs served as Chairman Of The Board .

Initially, Pixar was a high-end Hardware company whose core product was the Pixar Image Computer , a system which was primarily sold to government agencies and the medical community. One of the leading buyers of Pixar Image Computers was Disney studios, which was using the device as part of their secretive CAPS project, using the machine and custom software to migrate the laborious Ink and Paint part of the 2D animation process to a more automated and thus efficient method. The Image Computer never sold well. In a bid to drive sales of the system, Pixar employee John Lasseter — who had long been creating short demonstration animations, such as '' Luxo Jr. '', to show off the device's capabilities — premiered his creations at SIGGRAPH , the computer graphics industry's largest convention, to great fanfare.


Business in transition

As poor sales of Pixar's computers threatened to put the company out of business, Lasseter's animation department began producing computer-animated commercials for outside companies. Early successes included campaigns for Tropicana , Listerine , and LifeSavers . During this period, Pixar continued its relationship with Walt Disney Feature Animation , a studio whose corporate parent would ultimately become its most important partner. Pixar was a key technical participant in the development of Disney's CAPS , a computer-assisted animation Post-production software system. In 1991, after substantial layoffs in the company's computer department, Pixar made a $26,000,000 deal with Walt Disney Studios to produce computer-animated feature films, the first of which was '' Toy Story ''. Pixar was Re-incorporated on December 9 , 1995 .


DISNEY AND PIXAR

Pixar and Disney have had ongoing disagreements since the production of '' Toy Story 2 ''. Originally intended as a straight-to-video release (and thus not part of Pixar's five picture deal), the film was upgraded to a theatrical release during production. Pixar demanded that the film then be counted toward the five picture agreement, but Disney refused.

The arrangement has been very profitable for both companies. Pixar's five feature films have collectively grossed more than $2.5 billion, equivalent to the highest per-film average gross in the industry. After a lengthy hiatus, negotiations between the two companies resumed following the departure of Chairman and CEO Michael Eisner from Disney.

The two companies attempted to reach a new agreement in early 2004 . The new deal would be only for distribution, as Pixar intended to control production and own the resulting film properties themselves. As part of any distribution agreement with Disney, Pixar demanded control over films already in production under their old agreement, including '' The Incredibles '' and '' Cars ''. More importantly, Pixar wanted complete financial freedom; they wanted to finance their films on their own and collect 100 percent of the profits, paying Disney only the 10 to 15 percent distribution fee. This was unacceptable to Disney, but Pixar would not concede.

Pending the Disney acquisition of Pixar, the two companies extended their distribution deal for Pixar's 2007 release of ''Ratatouille'' ensuring that if the Disney acquisition falls through for whatever reason, this one film will still be released through the Disney distribution channels. Unlike the earlier Pixar/Disney deal used for the earlier films, this one has the following caveats:


Disney's acquisition of Pixar


On January 24 , 2006 , Disney announced that it had agreed to buy Pixar for approximately $7.4 billion in an all-stock deal. The transaction would catapult Steve Jobs , who was the majority shareholder of Pixar with 50.1%, to Disney's largest individual shareholder with 7% and a new seat on its board of directors. Jobs' new Disney holdings would outpace holdings belonging to ex-CEO Eisner, the previous top shareholder who still held 1.7%, and Disney Director Emeritus Roy E. Disney , whose criticisms of Eisner included the soured Pixar relationship and accelerated his ouster, who held almost 1% of the corporation's shares.

As part of the deal, John Lasseter , Pixar Executive Vice President and founder, would become Chief Creative Officer of the newly-combined Disney-Pixar animation studios as well as the Principal Creative Adviser at Walt Disney Imagineering , which designs and builds the company's Theme Parks . Current Pixar President Ed Catmull would become President of the combined Disney-Pixar animation studios, reporting to Iger and Dick Cook, chairman of Walt Disney Studio Entertainment .

There were additional conditions laid out as part of the deal to ensure that Pixar remains a separate entity, a concern that many analysts had about the Disney deal {Link without Title} :



EXECUTIVE LEADERSHIP

Today, Jobs continues in his role as chairman, and is also the company's CEO. Catmull remains president. Lasseter —a two-time Academy Award -winning Director and Animator — oversees all of the company's projects as Executive Vice President of the Creative Department. Other notable members of the executive team are Sarah McArthur (Executive Vice President of Production ), Simon Bax (Executive Vice President and CFO ), and Lois Scali (Executive Vice President and General Counsel).


FEATURE FILMS




SHORT FILMS ("SHORTS")

," but who later made a cameo appearance in '' Toy Story 2 ''.]]



FEATURE FILM TRADITIONS


The Pixar Format

All Pixar features have a common theme. The setting of the film is always a world in which people/creatures/objects that are not commonly thought to have normal everyday lives live in societies resembling modern American society. For example:


John Ratzenberger

See Also: John Ratzenberger


John Ratzenberger (most widely known as the mailman character Cliff Clavin from the television sitcom '' Cheers '') is always a character voice, referred to by the studio as their "good luck charm". The following is a list of his roles in the first seven Pixar movies:


He also voiced a character in the English Dub of '' Spirited Away '', overseen by John Lasseter. Actor Wallace Shawn also appears in multiple Pixar Films. He has become such a stable part of the company that he plays on its softball team.


Cameo appearances

Every Pixar film has included Cameo Appearance s of characters or objects from their other movies or short films.

Examples:


A113

See Also: A113


Similar to George Lucas ' 1138 and Al Hirschfeld 's "Nina", the letter-number sequence A113 is an animation in-joke which appears in all Pixar films to date. It is a reference to one of the room numbers at CalArts (which several of the employees attended).


The Pizza Planet Truck

The Pizza Planet Truck which featured prominently in ''Toy Story'' appears in each of the Pixar films. The truck is noticeable for only showing the letters "Yo" (the only letters left from the car's brand; "Gyoza", not "Toyota" as is commonly thought.)
Examples:


Teaser trailers

The Pixar teaser trailers since ''A Bug's Life'' consist of footage created specifically for the trailer, spotlighting certain central characters in a comic situation. Though similar scenes and situations may appear, these sequences are not in the films being advertised, but instead are original creations.

Examples:


Feature film inside references

In an homage to Ray Harryhausen , Stop Motion animation pioneer and designer of countless cinematic monsters, the restaurant in '' Monsters, Inc. '' is named "Harryhausen's."


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