Oral-B is a brand name of Toothbrush and other dental care products (such as Dental Floss ) manufactured by Procter And Gamble who acquired Gillette in 2005. The brand also includes power toothbrushes and interdental products (such as irrigators and oral care centers).
Gillette claims that Oral-B toothbrushes are "used by more dentists and consumers than any other brand in the U.S. and in many international markets."1
The Oral-B product line contains the following:2
- 1981 - The "Oral-B Right Angle" was introduced.
- 1984 - Oral-B was acquired Gillette. Braun introduced the first power toothbrush that combined vertical and horizontal movements. The Star Wars toothbrush is released for children.
- 1986 - Muppets toothbrushes and toothpaste for children were launched.
- 1987 - The Oral-B Ultra Plus is released, the first Oral-B product design with Braun collaboration.
- 1991 - The D5 was released and clinically proven to clean better than a manual toothbrush. The Oral-B Indicator was released with fading bristles. The Chilean business Duralon was acquired.
- 1992 - The Oral-B Plaque Control Center, OC5, was released with a power toothbrush and oral irrigator.
- 1993 - The Oral-B Advantage toothbrush was realeased featuring multilevel trim patterns.
- 1994 - The D7 (with indicator bristles and nonslip gripping) and the Oral-B Compact Interdental brush were launched.
- 1995 - The Squish Grip and Gripper brushes were released. Oral-B UltraFloss dental floss is launched. The Pro business in Latin America was acquired.
- 1996 - The Advantage Control Grip toothbrush was released featuring micro-textured bristles and an ergonomic dual material handle. The D9 (Oral-B Plaque Remover) and the Oral-B Interclean Interdental Plaque Remover were launched.
- 1997 - Oral-B partners with Nickelodeon . Oral-B acquired the Prudent business in India.
- 1998 - The Oral-B 3D Plaque Remover, Oral-B CrossAction toothbrush and SATINfloss were released.
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