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  Author Naomi Klein
  Language English
  Subject Anti-globalization
  Publisher Picador
  Release Date January 2000
  Media Type Print (hardcover & paperback)
  Pages 502
  Isbn ISBN 0312203438 (hardcover) <br>ISBN 0312271921 (paperback)
  Followed By Fences And Windows


''No Logo: Taking Aim at the Brand Bullies'', a book written by Canadian journalist Naomi Klein , first appeared in January 2000 .


FOCUS

The book focuses on Branding , and often makes connections with the Anti-globalization Movement . Throughout the four parts (''No Space'', ''No Choice'', ''No Jobs'', and ''No Logo''), Klein writes about Sweatshop s in The Americas and Asia , Culture Jamming , Corporate Censorship , Reclaim The Streets , and much more. She pays special attention to the deeds (and alleged misdeeds) of Nike , GAP , McDonalds , Shell , and Microsoft and their lawyers, contractors, and Advertising Agencies .


INFLUENCE

Many of the ideas in Klein's book derive from the influence of the Situationist s, an art/political group founded in the late 1950s . Radiohead 's Thom Yorke and Jonny Greenwood have stated that the book was particularly influential in the making of their group's fourth album, '' Kid A ''.


EDITIONS

Several imprints of ''No Logo'' exist, for example: ISBN 0312203438 (hardcover) & ISBN 0312271921 (paperback). Translations from the original English into several other languages have appeared.

The book won the Canadian " National Business Book Award " for 2000 .

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