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Nintendo Official Magazine




''Official Nintendo Magazine'', or '''''ONM''''' is published by 2006 , after much speculation due to a recent change over from previous publisher EMAP . The magazine is the oldest running games magazine in the UK, and when launched was called '''''Nintendo Magazine System''''', reflecting the NES , which was hugely popular back in the early '90s. This name would later be dropped to reflect Nintendo's move away from the NES and SNES naming system toward the N64 console.

Official Nintendo Magazine magazine was published by , also published by Future.


NEW WAYS TO READ...

The new Official Nintendo Magazine heralded a big change for the magazine. Designed with a fresh contemporary look and feel to it. Apparently offering premium production values, the all-new Official Nintendo Magazine promises to appeal to a broader range of Nintendo gamers. The magazine will attempt to provide something for everyone, from long-term hardcore fans, through to those who have recently picked up a Nintendo console for the very first time.

Driving Future's vision for Official Nintendo Magazine is company veteran, Group Senior Editor Steve Jarratt , who was launch editor for respected games title, Edge . The magazine will be edited by Lee Nutter, formerly of PSW. Also on the magazine's team will be Associate Editor, Chandra Nair (formerly of CUBE magazine), Magaret Robertson and old-school NGC staff Jes Bickham, Mark Green and Tim Weaver.


CONTENTS


''This section contains a list of the current features which appear in ONM every issue. Please note that because of the youth of the magazine, despite some various patterns showing up in terms of monthly content, things can still be subjective to change.''

"Welcome" - This page welcomes the reader and is also home to all the contact information for ONM. The page is also home to an A-Z of the games reviewed or previewed in the particular issue, and has a brief summary of the four ONM editors.

"Contents Page" - This page is home to displaying what is in the magazine.

"Global" - This section is home to "breaking news from the world of Nintendo". The section houses the following sub-sections, as well as a main feature possibly about the latest console or a piece of breaking news. However, this section of the magazine does not seem to run the same features every issue, and not in the same order, so here is a breakdown of what may be included within "Global".
  • Hot or Not - a small section displaying 'what's hot and what's not' from recent news and game releases. Designed as a vertical section on the side of a page, a disappointing game (ie Viewtiful Joe: Red Hot Rumble - Issue 1), for example, would be near the bottom 'Not' bit of the section, whilst some exciting new hardware (ie the Nintendo DS Lite - Issue 1) would feature near the top 'Hot' bit of it.

  • Cover Gift - a small space devoted to showing off the issue's free cover gifts.

  • Tokyo Fever - Similar to the old NOM's section, "Big in Japan", Tokyo Fever focuses on the latest crazes sweeeping the land of the rising sun.

  • Developer News - The latest news of developments inside game developers. In Issue 1, for example, this was a piece on the Namco and Bandai merge which created Namco Bandai Holdings.

  • Born in the USA - A look at how Nintendo is getting on in the US.

  • Update - Various updates in terms of game and hardware development, and even perhaps a spotlight on a new TV show (as seen in Issue 2, where a 'TV Update' detailed the showing of Monster Warriors on the British channel Jetix). This is split throughout the 'Global' section.

  • Quote of the Month - A fairly humourous box displaying a funny quote from a specific person within the gaming industry.

  • Japanese Mouthful of the Month - Focuses primarily on the longest Japanese game titles. A recent example is "Touhoku Daigaku Mirai Kagakugijutsu Center: Kahashima Ryuuta Kyouju no Nou wo Kitaeru Otana no DS Training", which is known in the UK and USA as the popular DS game, Brain Training.

  • Rules of the Game - The clichés the ONM team love to hate. An insider look at the rules of a certain genre.

  • What Do You Mean You've Never Played... - A retro look back at some of the Nintendo gems of the past.

  • Game Announcement - Recent game announcements. Issue 1 featured Super Monkey Ball Adventures.

  • If You Play One Game Today, Then Play... - ONM's very own Chandra Nair tells readers of brand new games that you simply have to try. Issue 1 featured Battalion Wars , while Issue 2 featured Mario Kart DS .

  • Official Release Dates - A list of game relase dates.

  • The Official Nintendo Magazine website - Present below the release dates, this strip highlights the ONM website.

  • Official Sales Charts - A page devoted to displaying the top ten games for each of Nintendo's current platforms within the UK, and may also feature a small strip near the bottom of the page which details the top five games on such platforms within Japan.

  • You What? - A look at some of the more unknown games on the issue's release list.

  • The Next Best Game In The World Is... - A look into the future on what ONM predicts will be the new craze. A '10 Second Guide' summarizes what makes the game so great.


"Next Month" - A look at next month's issue of ONM.

"Behind the Scenes" - The team talk to important game devlopers, and find out some hidden secrets that developers have been slightly silent about.

"Previews" - Previews are split up into two sections:
  • "Incoming" - This section features quite far-off games. Although small magazine space may be given, it features all the important information needed, such as the publisher, developer, possible release date and format, and in the case of Tetris DS, displays the Nintendo Wi-Fi Connection symbol, telling you it contains such a feature. A pixelated symbol shows you what genre the game is.

  • "Coming Soon" - This section contains games which are closer to being released than those in 'Incoming', and thus receive more magazine space. A 'Game Info' box contains information on the format, publisher, developer, and whether or not the game contains a multiplayer option. At the beginning of the preview, a rough release date (ETA) is given, and the highlighted image from a row of monochrome pixel images gives you the games genre. A game may be selected from the games in this section for a 'Coming Soon Feature' article, in which it receives more magazine space.

  • A 'How's It Shaping Up?' box summarizes the editor's views on the previewed game.


"Feature" - Perhaps the main core of the magazine, the feature may or may not be the cover story and may take up a substantial amount of magazine space, posisbly up to 12 pages long. There may be multiple 'Features' within one issue.

"Reviews" - The latest games are reviewed here. A box at the beginning of each reviews heralds such information as the game's publisher, format, developer, release date, price and whether or not it has multiplayer or is Wi-Fi enabled. At the end of the review a series of bullet points summarise the good and bad parts of the game (using + and - symbols respectivly instead of Mario and Wario heads as in NOM), and the game receives a percentage. Games that reach over 90% receive an ONM gold award, which can be used to advertise games if the developers wish to.
Once again pixellated images are used to highlight the game's genre.

"Game Guide" - This section is host to a number of game guides, featuring hints and tips for the featured games. Issue 1 featured the first parts of , Mario Kart DS , Mario Smash Football and Battalion Wars guides.

"Directory" - Essentially ending the magazine, this section features:
  • Letters to the Editor (company information is featured here also).

  • A section devoted to the 'Nintendo Wi-Fi Connection' service, which features news on such a service as well as how to get on to it, and which games feature it.

  • A 'Website' section, which details what has been brewing on ONM's website. It features the best posts on the site's forum, and shows results of various polls (some of which may have nothing to do with gaming, such as the 'Is it one Weetabix, or one Weetabic?' poll in issue two), and stats about the forum such as the most popular thread.

  • A 'Retro' section which takes a 'look at the past that made Nintendo great today'.

  • 'Swag' - a competitions page, featuring word-searches and other simple games as well as a reverse-auction (where the lowest unique bid wins) via texts.

  • A 'Challenges' section featuring leaderboards.

  • 'Rated ______' - This sections features an alphabetically listed list of the top 50 games on the current Nintendo systems, as well as a 'Settling Scores' section where readers can voice their views on the scores given.


"The A-Z of Nintendo" - A scetion on the last page featuring game-related names beginning with the letter of the month.


THE OLD CONTENTS OF NOM

''Here is a list of the contents which last filled the pages of ONM's predecessor. Note that these features are technically out of date, and may not return in the same form.''

"Welcome Page" - this page welcomed the reader and is also home to all the contact information for NOM.

"DK's Big Bananas" - This page often showed a collection of things from the Nintendo world or the latest wacky and interesting things. For example, in Issue 150, DK's Big Bananas showed every single issue cover of NOM from 1992 to 2005. In Issue 153 Pepsi bottle caps from a Japanese competition were shown. DK's Big Bananas was introduced in Issue 153 with a map of the Poke-Park and finished on Issue 162, with an "end of an era" feature.

"Contents Page" - This page was home to displaying what's in the magazine. It also home to ''''10 things we didn't know last month'''' which acted as a quick display case for the rest of the magazine.

"Special Preview/Review"''' - this can be seen as the main story of the issue. It is often referred to as the cover story on the contents page and is usually a 5-10 page review/preview about the best game this month.
  • i) The game was given scores out of 10 for graphics, sound, gameplay and innovation.

  • ii) The game then received a set of 'Marios and Warios', which summarize the good and bad parts of the game. This is meant to coincide with Mario being Nintendo's hero and mascot and Wario as an occasional villain.

  • iii) The reviewer then offered the final verdict in a styled box. A if it was for a Game Boy system. This style of reviewing was introduced in Issue 151.


"The World of Nintendo" - these pages were full of current Nintendo news including:
  • Announcements about games, consoles and accessories

  • Too Much Info - a small section displaying brief news reports from Nintendo.

  • Cosplay Comedy Corner - Introduced in Issue 158, this small section iwa host to a small number of pictures of people cosplaying as gaming related characters. NOM then gave them an 'embarrassment' rating.

  • "'' Pokémon '' Center" - The Pokemon centre was a section host to the latest news from the Pokemon world. This was introduced after NOM's sister mag Pokemon Official Magazine (or POM) stopped publishing.

  • "We Can't Wait For" section, split into separate black and silver boxes across the magazine, this section used to be contained in a page or two.

  • "Club Seal", a very funny section of NOM, devoted to crude satirical humour about NOM and Nintendo. He was removed from the magazine temporarily until his demise came in Issue 162.

  • "Big in Japan" - This section comprises of Japanese game releases, posters, events, Japanese give-aways and the Japanese Nintendo top-ten chart. There were also short reviews of seemingly Japan-only games, example: The Tower SP.


"Previews" - Previews gave the reader a look at upcoming games and includes an information box containing the developer of the game, previous games, mulitplayer options, publisher, release date and review date. There was also a predicted score and a small summary of the writer's views. Finally, there is a "Phial of Completion" which gave the reader an idea of how far away from completion the game was.

Features - These appear throughout the magazine in different place and are mostly articles on the history of Nintendo. Other features can be articles such as career advice for the Games Industry or interviews.

"Reviews" - At the beginning of the reviews setion there was an explanation of NOM's scoring system and who the reviewers are. Also at the beginning of the reviews there was an information box named "Game Info", showing when the game was out, the price, publisher and multiplayer options. After the write-up the game was given a percentage score based upon the game's graphics, sound, gameplay and value.

The better or more interesting games were given more magazine space, while the rest of the reviews were found in a "Mini-Reviews" section.

"Mario's World" - Introduced in Issue 135 It included:
  • " Toad 's Tips" - a tips/walkthrough section

  • " Wario 's Cheats" - NOM's and reader's cheats.

  • Subscription page - missing throughout 160-162 mainly due to the publication change.

  • " Princess Peach and Bowser 's Royal Mail" - pages of reader's letters and art as well as "Game or Lame", a feature where readers send in their own game ideas.

  • " Luigi 's Prize Pit" - the main compettion area.

  • " Chain Chomp 's Challenge" - a section holding reader's high scores.

  • " Boo 's Brainer" - a puzzle feature with crosswords, word searches and quizzes.


"Next Month" - An overview of what the next issue would contain, as well as details on the free gift and a release date.

Classic game page - The last page of the magazine was a nostalgic look back at a classic Nintendo game. In Issue 162 (the final issue under EMAP) it was a screen shot of the Mario vs. Donkey Kong Game Boy Advance 'game over' screen with restart and quit visual buttons.


THE 'OFFICIAL NINTENDO MAGAZINE' TEAM (FUTURE)


The ONM team consists of:

  • Group Senior Editor: Steve Jarratt

  • Editor: Lee Nutter

  • Associate Editor: Chandra Nair

  • Online Editor: Thomas East

  • Production Editor: Charlotte Martyn


Previous 'Nintendo Official Magazine' Staff (EMAP):

  • Editor: Tim Street (Employed by EMAP as Website Editor for MATCH)

  • Deputy Editor: Dean Scott (Employed by Codemasters UK)

  • Reviews Editor: Mike Jackson (Now employed by Future as Reviews Editor of 'Official XBOX Magazine')

  • Staff Writer: Rob Burman

  • Art Editor(s): Hakan Simsek & Dan Payne

  • Editorial Assistant: Giulia Trianni


People who have worked with the magazine over the years:

  • Jim Blackstock (Acting Prod. Editor)

  • Kingsley Singleton (Former Prod. Editor)

  • Chris Kholer

  • John Ricciardi

  • Frank Cifaldi

  • Jonti Davies



FREE GIFTS

Every issue will include a "free gift" or Premium . Examples of the more memorable gifts before the Future takeover include, among others:

  • Chain Chomp Beachball

  • Nintendo DS cloth case

  • '' Donkey Konga - Greatest Hits'' CD

  • Paper Mario mousemat

  • E3 beach ball

  • Super Smash Bros. Melee Battle Cards

  • Zelda Four Swords rubber keychain

  • Nintendo DS DVD

  • Game Boy Micro Carry Case

  • The Legend of Zelda Melodies of Time CD

  • Nintendo 2006 Calender

  • Super Mario World Scene and Fridge Magnets


The first free gift of ONM was a set of vinyl stickers, with which purchasers could customise their DSs.


IMPORTANT DATES IN THE HISTORY OF ONM


The roots of ONM lie deep within UK's game publishing history:
''Mean Machines'', a long standing and well respected UK games magazine, announced it would split into two distinct magazines, focusing on the two major games giants of the day; Sega and Nintendo . The Sega based magazine retained the original titlem simply calling itself ''Mean Machines Sega'', whilst the Nintendo version of Mean Machines gained the title of ''Nintendo Magazine System''.

Note: This list is based on a list published in Nintendo Official Magazine, Issue 150.

  • Issue 1 - NOM starts under the name of Nintendo Magazine System on October 1 1992

  • Issue 40 - First ever pictures of the Nintendo 64 , named NU64 at that time.

  • Issue 54 - Name changed to ''Official Nintendo Magazine''

  • Issue 57 - World Exclusive: '' Star Fox 64 ''

  • Issue 70 - Name changed to ''Nintendo Official Magazine''

  • Issue 97 - World Exclusive: Game Boy Advance and GameCube revealed

  • Issue 99 - '''' reviewed

  • Issue 105 - NOM review the Game Boy Advance

  • Issue 116 - NOM gets a new look and the Nintendo GameCube reaches the UK

  • Issue 150 - NOM's 150th Issue - NOM is the oldest running games magazine in the UK

  • Issue 151 - Nintendo DS UK launch issue, the magazine gets a small makeover and loses the UK on the end of its title.

  • Issue 160 - Mario Kart DS is reviewed after a delay of such a review. Mario Kart receives an astounding 95% and becomes Nintendo's first game to use the Nintendo Wi-Fi system.

  • Issue 162 - The last issue printed under EMAP . Subscribers lose their subscriptions to NOM.

  • Issue 1 (New format) - Future's first issue with Official Nintendo Magazine. The name changes to said title, although the magazine goes on sale with a cover name of "Nintendo: The Official Magazine". This issue restarts the numbering system.



NINTENDO MAGAZINE SYSTEM: AUSTRALIA

The Australian branch of ONM (then named the Nintendo Magazine System) was originally published by Trielle Corporation as a 68-page magazine, with a cover price of $4.95. The first issue appeared in April 1993, and featured Super Mario Land 2 on the cover. It was an Australia's official Nintendo magazine, and was very critical to poorly made videogame software, with scores for such games often in the low thirties. The magazine often included news and articles not relating to Nintendo products, from information on the idea of virtual reality, to the highest selling coin-operated arcade games at the time. The mail section held feedback from the editors, who at one time, for example, cited multiple reasons why upcoming consoles such as the 3D0 where superior to the SNES .
The cheat section included GameShark and Action Replay codes, something Nintendo, at the time, was heavily against.

The first 100 subsribers of Nintendo Magazine System recieved a free bonus Snake Rattle 'n' Roll game for the NES, and later in Issue 4 all subscribers could, for a reduced cost of $30, buy a copy of Probotector, the PAL version of Contra .

Starting with Issue 34 in January 1996, Catalyst Publishing took control of the magazine, but retained the issue numbering. The most noticeable change was the lack of advertisements in the magazine, with almost every issue only having two in the last page and back cover.
Less noticeable was the polar opposite swing in attitude towards any unliscenced third party periphiral for Nintendo consoles, being cited in the mail section as "bad" and having the ability to void the warranty on such machines. At Issue 54 the cover price increased to $5.95 with the page count increased to 84 (this later increased again at Issue 69 to 100 pages).
Perhaps to boost sales, or to simply cash in on the craze of Southpark, Issue 82 featured four different covers, with the choice of Stan, Cartman, Kyle or Kenny.

The magazine at this time created a minor controversey when it awarded the N64 game a perfect score of 10 in Issue 68, another being when the cover price was increased in the June 2000 issue to $6.95 and having the "This product includes G.S.T " text next to the price, which at the time was set to come in at the first of July in Australia. Ironically after being forced to apologise in the next issue (the July issue) by the ACCC about the printing error, by making a fullpage notice and stating it was nothing more than a cover price increase, the issue of the magazine in question retained its release date of June 28, making it the second issue to break the law.
Surprisingly the price of the magazine did not increase by ten percent to $7.70 due to the general service tax but stayed at $6.95.

The last issue of the Australian Nintendo magazine system was Issue 89, the August 2000 issue, which featured Lara Croft on the cover. The cancellation was abrupt, ending without any announcements in previous issues that had hinted toward this. Issue 90 was to have as the feature review.


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