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  Company Logo
  Company Type Public
  Company Slogan Various — Born to play Now you're playing with power The best play here Play it loud The Nintendo difference Get N or Get Out Who are you Touch Me! Touching is good Too Much Fun Gaming 24:7 Open Up and Play
  Foundation November 6 , 1889
  Location HQ in Kyoto , Japan
  China: "http://wwwinformationdelightinfo/encyclopedia/entry/Suzhou" class="copylinks">Suzhou (as iQue Ltd)
  Key People : noted game designer
  Num Employees approx 2,977 (as of 2003)
  Industry Video Games , Card Games
  Products Hanafuda , Color TV Game , Game & Watch , NES , SNES , Game Boy (including Pocket, Light, Color, Advance, Advance SP, micro), Nintendo 64 , GameCube , Nintendo DS , Wii , Virtual Boy , Numerous video games
  Revenue $435 billion USD (2005)
  Homepage wwwnintendocojp


Nintendo ( Company originally founded in Japan on November 6 , 1889 by Fusajiro Yamauchi to produce handmade Hanafuda cards, for use in a Japanese playing Card Game of the same name. In the mid-twentieth century, the company tried several small niche businesses, such as a Love Hotel and a taxi company. Over the years, it became a Video Game company, growing into one of the most powerful in the Industry . Aside from video games, Nintendo is also the majority owner of the Seattle Mariners , a Major League Baseball team in Seattle , Washington . Nintendo has also purchased a size-able portion of Gyration Inc , a company specializing in gyros and motion sensors, in 2001 . Nintendo's main competitors on the gaming front are Sony and Microsoft .

Nintendo has the reputation of historically being both the oldest intact company in the Video Game Console market and the most influential and well-known Console Manufacturer , as well as being the dominant leader of the handheld console market. They first started making home video game machines in the Japan ese market in 1977 , and progressed to the North America n market in 1985 , finally arriving in the Europe an market in 1986 . Over time Nintendo has manufactured five " Color TV Brand " Dedicated Console s and five home video game consoles — Famicom / NES , the Super Famicom / Super NES , the Nintendo 64 , and the present GameCube and the upcoming Wii . This is in addition to a plethora of different Handheld Portable s, as well as seven versions of their popular Game Boy , the Game & Watch , the Pokémon Mini , the Nintendo DS and the ill-fated Virtual Boy . They have published over 250 games for their own consoles (and produced two games for the Atari 2600), directly developing at least 180 of them. In Nintendo's history they have sold over two billion games worldwide.


HISTORY

See Also: History of computer and video games




1889–1968

became Nintendo's 3rd president in 1949.]]

Nintendo started as a small Japanese business by Fusajiro Yamauchi near the end of 1889 as ''Nintendo Koppai''. The name, "''Nintendo''" roughly translates as "leave luck to heaven", "heaven blesses hard work" or "in heaven's hands". A different, more loose translation was brought forth to be "We work for the people to make the people happy." (from Nintendo Power magazine) Based in Kyoto, Japan , the business produced and marketed a playing card game called '' Hanafuda ''. The cards, which were all handmade, soon began to gain popularity and Yamauchi had to hire assistants to mass produce cards to keep up.

In 1929 , Yamauchi retired from the company and allowed his son-in-law, Sekiryo Yamauchi , to take over the company as president. In 1933, Sekiryo Yamauchi established a joint venture with another company and thus renamed the company ''Yamauchi Nintendo & Company'' In 1947, Sekiryo established the company ''Marufuku Company, Limited '' to distribute the Hanafuda cards, as well as several other brands of cards that had been introduced by Nintendo.

Hiroshi Yamauchi , the grandson of Sekiryo Yamauchi, took office as the president of Nintendo during the year of 1949. He renamed Yamauchi Nintendo & Company ''Nintendo Playing Card Company, Limited.'', and, in 1951 he renamed their distribution company, Marufuku Company, Limited, to ''Nintendo Karuta Company, Limited''.

In 1959 , Nintendo struck a deal with Disney to have them allow Nintendo to use Disney's characters on Nintendo's playing cards. The deal was a success and sold at least 600,000 cards in a single year.

Following this, in 1963 , Nintendo Playing Card Company Limited. was renamed ''Nintendo Company, Limited'' by Hiroshi and Nintendo began to experiment in other areas of business. During the period of time between 1963 and 1968 , Nintendo founded a Taxi company and a " Love Hotel ", as well as producing Toy s, Game s and several other things (including a Vacuum Cleaner , Chiritory). Both the taxi company and Love Hotel ended in failure and were eventually closed.

In 1965 that Nintendo hired Gunpei Yokoi as an assembly line worker. It wasn't known however, that Yokoi would soon become a famed engineer.


1969-1982

This was the beginning of a major new era for Nintendo. As a tinkerer, Gunpei had been experimenting with new toy technology and in the 1970s developed "The Ultra Hand"; this would be one of Nintendo's earliest toy blockbusters, selling over a million units. Seeing that Gunpei had promise, Hiroshi Yamauchi pulled Gunpei off assembly line work. Soon after, Gunpei produced successful toys like an arcade light gun, a love tester machine and a baseball toss-catch game.

The 1970s also saw the hiring of Shigeru Miyamoto , the man who (along with Gunpei) would become a living legend in the world of gaming and the secret to Nintendo's longevity. Gunpei began to mentor Miyamoto during this period of time in R&D, teaching him all he knew. Nintendo at this time saw how successful video games were, and began to dabble in them; they created several arcade video games (such as Radarscope) and five dedicated home console video games.

The early 1980s saw Nintendo's video game division (led by Gunpei) creating some of its most famous arcade titles- the massively popular Donkey Kong and Mario Brothers were created in 1980-1981 and released in the arcades and on the Atari 2600 , Intellivision , and ColecoVision video game systems. This was in addition to Nintendo testing the consumer handheld video game waters with the Game And Watch .


1983–1989

In July 1983, Nintendo released their '' Famicom '' (''Family Computer'') system in Japan , which was their first attempt at a cartridge-based video game console. The system was very successful, selling over 500,000 units within two months. The console was also technically superior and inexpensive when compared to its competitors, priced at about $100 USD . However, after a few months of the consoles selling well, Nintendo received complaints that some Famicom consoles would freeze when the player attempted to play certain games. The fault was found in a malfunctioning chip and Nintendo decided to recall all Famicon units currently on store shelves, which cost them almost half a million dollars USD.

By 1984 , the Famicom had proven to be a huge continued success in Japan. However, Nintendo also encountered a problem with the sudden popularity of the Famicom — they did not have the resources to manufacture games at the same pace they were selling them. To combat this, Yamauchi decided to divide his employees into three groups, the groups being ''Research & Development 1'' (R&D 1), ''Research & Development 2'' (R&D 2) and ''Research & Development 3'' (R&D 3). R&D 1 was headed by Gunpei Yokoi , R&D 2 was headed by Masayuki Uemura , and R&D 3 was headed by Genyo Takeda . Using these groups, Yamauchi hoped Nintendo would produce a low amount of high quality games rather than a high amount of average quality games.

During this period of time, Nintendo had expressed a desire to release the Famicom in the USA. Since the company had very little experience with the United States market, they attempted to contract with Atari for the system's distribution. However, a fiasco involving Coleco and Donkey Kong soured the relationship between the two during the negotiations, and Atari refused to back Nintendo's console. The video game crash soon took out not only Atari, but the vast majority of the American market itself. Nintendo was on its own.

Nintendo was determined not to make the same mistakes in the U.S. that Atari had. Because of massive influxes of games (games that were regarded as some of the worst ever created), gaming had almost completely died out in America. Nintendo decided that to avoid facing the same problems, they would only allow games that received their " Seal Of Quality " to be sold for the Famicom, using a chip called 10NES to "lockout" or prevent unlicensed games from working.

In 1985 , Nintendo announced that they were releasing the Famicom worldwide — except under a different name — the '' Nintendo Entertainment System '' (NES) — and with a different design. In order to ensure the localization of the highest-quality games by third-party developers, Nintendo of America limited the number of game titles third-party developers could release in a single year to five. Konami , the first third-party company that was allowed to make cartridges for the Famicom, later challenged this rule by creating a spinoff company, Ultra Games , to release additional games in a single year, although other manufactures followed the same tactic as Konami. In this year, Super Mario Bros. was also released for the Famicom in Japan and became a large success.

Nintendo (the Japanese version) were released.

In 1988 , Nintendo of America unveiled Nintendo Power , a monthly news and strategy magazine from Nintendo that served to advertise new games. The first issue published was July/August edition, which spotlighted the NES game Super Mario Bros. 2 . Nintendo Power is still being published today with its two-hundredth issue recently issued in Feb. '06.

In 1989 , Nintendo (which had seen a large amount of success from the Game And Watch ) released the Game Boy (both created by Gunpei Yokoi), along with the accompanying game Tetris (widely considered one of the greatest and most addictive games of all time). With a good price, a popular game and durability (unlike the prior Microvision from Milton Bradley, which was prone to static and screen rot), the Game Boy sold extremely well. In fact, it eventually became the best selling portable game system of all time, a record it holds to this day. Later, Super Mario Land was also released for the Game Boy, which sold 14 million copies worldwide. 1989 was also the year that Nintendo announced a sequel to the Famicom, to be creatively called the Super Famicom .

By the end of the 1980s the courts found Nintendo guilty of Anti-trust activities because it had abused its relationship with third-party developers and created a Monopoly in the gaming industry by not allowing developers to make games for any other platforms. They changed this rule during the Super NES era, allowing Sega to start a massive console war against Nintendo with the Sega Genesis and Game Gear . This would occur once more in 1996, when Sony released the PlayStation .


1990–1995

The Super Famicom was released in Japan on November 21 , 1990 . The system's launch was widely successful, and the Super Famicom was sold out across Japan within three days. In August 1991, the Super Famicom was launched in the U.S. under the name "the '' Super Nintendo Entertainment System ''" (SNES). The SNES was released in Europe in 1992.

The Super Nintendo Entertainment System followed in the steps of its predecessor, sporting a relatively low price and somewhat high technical specifications for its era (although its processor was technically slower than the Genesis it competed against). The controller of the SNES had also improved over that of the NES, as it now had rounded edges and several new buttons.

In Japan, the Super Famicom easily took control of the gaming market. In the U.S., due to a late start and an aggressive marketing campaign by , Street Fighter 2 , and the Final Fantasy series. In the U.S., the Genesis outsold the SNES. However, total worldwide sales of the SNES were higher than the Genesis.

1992 was the year in which Gunpei Yokoi and the rest of R&D 1 began planning on a new Virtual Reality console to be called the Virtual Boy . Hiroshi Yamauchi also bought shares of the Seattle Mariners in 1992.

In 1993 , Nintendo announced plans to develop a new 64-bit console codenamed ''Project Reality'' that would be capable of rendering fully 3D environments and characters. In 1994, Nintendo also claimed that Project Reality would be renamed ''Ultra 64'' in the US. The ''Ultra 64'' Moniker was unveiled in arcades on the Nintendo branded fighting game ''Killer Instinct'' and the racing game ''Cruisin' USA''. ''Killer Instinct'' was later released on the SNES. Soon after, Nintendo realized they had mistakenly chosen a name for their new console that the Konami corporation owned the rights to. Specifically, only Konami would have the rights to release games for the new system called '' Ultra Football'', ''Ultra Tennis'', etc. So, in 1995 Nintendo changed the final name of the system to the '' Nintendo 64 '', and announced that it would be released in 1996. They later showed previews of the system and several games, including '' Super Mario 64 '', to the media and public.

1995 is also the year that Nintendo purchased part of Rareware , a choice that would prove to be a wise investment.

to much hype and fanfare in 1995. It was, however, Unsuccessful .]]

In the mid- 90s Nintendo of America eased up on its stringent policies on blood and violence. After Sega created the Mega CD ( Sega CD in North America) add on for its 16-bit machine, Nintendo initially contracted with Sony to develop an add-on CD-ROM drive for the SNES, but afraid that Sony would get all the profit from the CD-ROM media, and also surprised at the failure of Sega's Mega CD, Nintendo terminated the contract and went with Philips . Nintendo announced their alliance with Philips at the same conference that Sony announced their CD-ROM drive. Nothing happened about the add-on drive in regard to the SNES, but Sony took the time and research and began to spin it off into a new product, the PlayStation . Phillips took a similar route and developed the far less successful CD-i . Since Phillips had already gained license to create games using Nintendo's exclusive characters, games from series such as Mario and The Legend of Zelda appeared on the CD-i, though most fans discard them from being part of the series due to their entirely third-party development and poor quality.

In 1995 , Nintendo released the Virtual Boy in Japan. The console sold poorly, but Nintendo still said they had hope for it and continued to release several other games and attempted a release in the U.S., which was another disaster.

Also in 1995 , Nintendo found themselves in a competitive situation. Competitor Sega introduced their 32-bit Saturn , while newcomer Sony introduced the 32-bit PlayStation . Sony's fierce marketing campaigns ensued, and it started to cut into Nintendo and Sega's market share.


1996–2001

On June 23 , 1996 , the ''Nintendo 64'' (N64) was released in Japan and became a huge hit, selling over 500,000 units on the first day of its release. On September 29 , 1996 , Nintendo released the Nintendo 64 in the U.S. and Canada , and it too was a success. On December 1 , 1999 Nintendo released an add-on to the Nintendo 64 in Japan, titled the Nintendo 64DD , although it never saw the light of day in the U.S.

Nintendo followed with the release of the '' Game Boy Pocket '', a smaller version of the original Game Boy. About a week after the release of the Game Boy Pocket, Gunpei Yokoi resigned from his position at Nintendo. Gunpei Yokoi helped in the creation of a competitor system named the '' Wonderswan '', utilizing the skills he gained in the creation of the Game Boy.

In 1996 , '' Pocket Monsters '' (known as " Pokémon " in the North America and Europe) was released in Japan to a huge following. The Pokémon franchise (created by Satoshi Tajiri ), was proving so popular that for a brief time, Nintendo took back their place as the supreme power in the games industry.

October 13 , 1998 was the day that '' Game Boy Color '' was released in Japan, with releases in North America and Europe a month later. Days before Game Boy Color was released in Japan, Gunpei Yokoi - the original creator of Game Boy - died tragically in a car accident at the age of 57.

Nintendo released the Game Boy Advance in Japan on March 21 , 2001 . This was followed by the North American launch on June 11 and the European launch on June 22 . Nintendo released their GameCube home video game console on September 14 , 2001 in Japan . It was released in North America on November 18 , 2001 , in Europe on May 3 , 2002 and in Australia on May 17 , 2002 .


2002–Present

is the 4th and current president of Nintendo.]]

In 2002 , Hiroshi Yamauchi stepped down as the president of Nintendo and named Satoru Iwata his successor. Also, Nintendo and Chinese-American scientist Doctor Wei Yen co-founded iQue, a company that manufactures and distributes official Nintendo consoles and games for the mainland Chinese market, under the iQue brand.

In May of 2004 , Nintendo announced plans to release a new brand of handheld, unrelated to the Game Boy — featuring two screens, one of which was touch-sensitive. The Nintendo DS , released on November 21 , 2004 , received over three million pre-orders. In addition to the touch screen, the DS can also create three-dimensional graphics, similar to those of the Nintendo 64, although its lack of hardware support for texture filtering results in more pixelated graphics than on the Nintendo 64.

President Satoru Iwata merged all of Nintendo's software designers under the EAD division; this was done to allocate more resources to Shigeru Miyamoto . As of 2005 Nintendo's internal development divisions are comprised of four groups (read Nintendo Development Divisions for more information).

On May 14 , 2005 , Nintendo started up its first retail store in Rockefeller Center in New York City , called Nintendo World . It is two stories tall, and contains many kiosks of GameCube , Game Boy Advance , and Nintendo DS games. There are also display cases filled with things from Nintendo's past, including Hanafuda playing cards, Nintendo's first product. They celebrated the grand opening with a block party in Rockefeller Plaza.

At E3 in May of 2005, Nintendo displayed the first prototype for their 'next-generation' system, codenamed the Nintendo Revolution (now Wii ), though hiding its controller until the Tokyo Game Show later that year.

On the January 26 , 2006 , Nintendo announced a new version of their Nintendo DS handheld, called the Nintendo DS Lite , which is designed to be smaller and lighter and feature a brighter screen.


RECENT HOME CONSOLES


Nintendo 64

See Also: Nintendo 64



In 1996 , Nintendo released a third console, the Nintendo 64 (N64), which featured vastly improved Three Dimensional Graphics and a new, compact Analog Stick (called the control stick). Nintendo chose to remain with the Cartridge medium, a surprising move, especially considering their competition's choice of emerging CD-ROM storage mediums. This may have adversely affected the amount of games published on the Nintendo 64; CD-ROMs are cheaper to produce than cartridges, meaning cheaper costs for the Third Party publishers — since Nintendo did not choose to use CD-ROMs, publishers would be more swayed to publish for Sony's PlayStation , which did use CD-ROMs. However, Nintendo retained the cartridge in light of the fact that compared to CD-ROMs, there are little to no load times and that cartridges are to an extent more expandable and can have data directly saved to them, hence abolishing the absolute need for a device such as a Memory Card . Despite these advantages, the drawbacks were also rumored to be the impetus for Squaresoft (now Square Enix ) stopping development of any further games for Nintendo, including their well-known '' Final Fantasy '' series, and moving over to the Sony PlayStation , and later the PlayStation 2 .

Nintendo used the code names ''Project Reality'' and ''Ultra 64'' prior to the system's actual release, and these names are still used by some people. Ultra 64 was also the planned final name for a short time, but was changed to Nintendo 64 because of trademark conflicts with the software publisher "Ultra Games." Nintendo also touted new "innovative" and "groundbreaking" elements of the Nintendo 64 — such as its four controller ports, an analog stick, 64-bit processor, and online capabilities.

The first 3D produced several of their most lauded games for this console (including the aforementioned ''GoldenEye'', and also '' Perfect Dark '' and '' Banjo-Kazooie ''.)


Nintendo GameCube

See Also: Nintendo GameCube



The Nintendo GameCube is Nintendo's fourth generation console and their first disc-based console; it was released in Japan on '', '' Luigi's Mansion '', '' Tony Hawk's Pro Skater 3 '' and '' International Superstar Soccer 2 ''.

Nintendo continued many of their popular franchises on the system, including ''''. The GameBoy Player accessory allows people to play GameBoy and GameBoy Advance games on the TV through the Gamecube.

In the current Console War , it is in firm second place behind the Sony PlayStation 2 in Japan, while taking third place behind the Microsoft Xbox in the American and European markets. In Australia it is in last place {Link without Title} . Commentators have noted that while Microsoft and Sony lose money from every console they sell as a matter of business practice, Nintendo makes a profit from every GameCube sold. This is due to the GameCube costing less to manufacture than its selling price. As of June 2005, Nintendo has sold 20.61 million GameCubes worldwide.


Wii

See Also: Wii



As with other console manufacturers in the industry, Nintendo is currently developing a new game console, Wii (pronounced "we" and formerly codenamed "Nintendo Revolution"), that is expected to be released around the end of November 2006, and is slated to be under $250 USD, much more competitively priced than either of the two competing "Next Gen" systems. With Wii, Nintendo has made its plans clear that it hopes to change the way people watch and play video games by taking gaming into a new direction, instead of merely upgrading hardware for the benefit of graphics.

The console is Nintendo's sleekest yet, about the size of three DVD cases stacked on top of each other; however, Nintendo has stated that the unveiled system is just a Prototype and the final product may be even smaller. One of the many (though mostly still unknown) revolutionary aspects of the system comes from its unconventional and unique controller (sometimes known as the Freehand controller), which in its basic form is shaped like a Television Remote Control . The controller is based on the technology that Nintendo acquired when they purchased large portions of Gyration Corp in 2001, and includes a number of features, most notably, the direct pointing device which allows the system to understand six directions of movement (up, down, left, right, forward, and backward) and it can sense the angle of the controller. The controller additionally features a port located on the bottom which several accessories may use. So far Nintendo has shown an analogue stick (called " Nunchuck " by NCL president Iwata during the 2005 TGS keynote) that can connect to that port and can be used concurrently with the main controller. Nintendo has also confirmed that the Wii will not support High Definition, unlike Sony and Microsoft. 480p resolution will be standard however on every game (1 step lower than HD but better than Standard resolution). Nintendo is not focusing primarily on graphics for the new generation, but instead will concentrate on the quality of game play. The true specs are not known and it is not known if it will be graphically equal or comparable to those of the Xbox 360 or PlayStation 3. More info is confirmed to be revealed at E3 2006.

Thus far, it has been confirmed that Wii will be able to play NES, SNES, Genesis, TurboGrafx 16 and N64 games, which will be downloadable for a fee through the Internet via Nintendo Wi-Fi Connection , which will also offer downloadable demos for Wii and quite possibly the Nintendo DS . As well, it will also be backward compatible with GameCube discs, and will boast a "docking station" for GameCube accessories. Wii is confirmed to be able to play DVDs with a separate attachment, and will wirelessly interface with the Nintendo DS in some way. Also confirmed is that the back of the console will have two USB ports, a first for a Nintendo Console.

A partnership between Hudson Soft and Sega announced at the 2006 GDC will also give Wii access to the backlog of the Sega Genesis and TurboGrafx 16 gaming consoles. This essentially gives Wii users access to games from the entire 16-bit era.

Currently, only a small amount is known about what games Wii will have, but from what we do know: A new version of '' was also one of the first 3rd Party games to be announced, as well as a version of the Pixar movie Cars and Pangya Golf , but after that, games have really been only heavily rumored, such as Trauma Center , new versions of Sonic The Hedgehog and Spider-Man , and more. However, many developers, such as Sega, Ubisoft, Konami, and many others, have said they will make games for the system, so it is likely that Wii will see some good, if not great, 3rd party support. All of this remains to be seen.


HANDHELD CONSOLES


Game Boy

''Main articles/the Nintendo handheld console lineage:''



Introduced in 1989, and continuing strong today, were Nintendo's portable Game Boy systems. The Game Boy first started strong, because of the million seller game that attracted people to the handheld market. That game was Tetris , which was released along with the Game Boy. With several redesigns and improvements, including '''Pocket''', '''Light''', '''Color''', '''Advance''', '''Advance SP''', and '''micro''' versions, the Game Boy is the single most successful, and oldest portable video game platform still in production. '''Game Boy Evolution''' refers to the as-yet-unannounced successor to the Game Boy Advance. The Game Boy has been known for putting over a dozen other portable systems out of business (including Nintendo's other attempts such as the Virtual Boy ). Due to low battery consumption, durability, and a library of over a thousand games, the Game Boy line has been on the top of the portable console market and Nintendo has been the dominant market leader since its inception in 1989.

Slowing sales of the Game Boy were remedied by the introduction of the Pokémon game, which started a phenomenon of top selling video games, movies, merchandise, and TV shows. The Pokémon phenomena helped and continue to help rocket Game Boy sales all around the world. The Game Boy line already sold more than 200 million units worldwide.


Nintendo DS

See Also: Nintendo DS



Nintendo released their Nintendo DS Handheld Game Console first in the United States on November 21 2004 , then in Japan on December 2 2004 and later on March 11 2005 in Europe. In the U.S. , shipments of the DS reached 500,000 within the first week, and in Japan , the figures were even more impressive, reaching the same figure within four days of its launch. It has also proven to be the fastest-selling console in Europe an history, having sold over 1 million units in six months (250,000 of those units in Great Britain alone).

The Nintendo DS features two back lit LCD screens, the bottom of which is touch sensitive, which can create a unique style of game play. It also features a built in , though since the DS lacks the serial port from earlier systems in favor of the newer wireless connection, no legacy games can be played in a networked form nor can they linked to the GameCube. Nintendo has, however, indicated that it will be able to link wirelessly to the forthcoming Wii though no details have been released. Additionally, the Nintendo DS can play Game Boy Advance games, but it cannot play any other of the earlier Game Boy games.

At the Game Developers Conference, Nintendo announced that they would be launching an online service for the Nintendo DS called Nintendo Wi-Fi Connection , allowing multiplayer gaming over the Internet. The online service is very different from that of its competitors' because it is free to consumers who already have an Internet connection at home or know of a Wi-Fi hot spot. As of October 18 , 2005 , Nintendo has partnered up with Wayport to bring free Wi-Fi access to Nintendo DS owners. As of November 14 in America, November 25 in Great Britain and on December 28th in Dublin, the launch of their Nintendo DS Internet gaming service, over 6,000 McDonald's restaurants nationwide will become free Wi-Fi hot-spots. Nintendo UK also announced plans for over 7500 British Wi-Fi hot spots, including McDonald's restaurants, football stadiums, hotels, motorway service stations, railway stations, student unions, airports, and libraries. Currently, the only games that support the Nintendo Wi-Fi service are Mario Kart DS, Tony Hawk American Sk8land, Animal Crossing Wild World, Metroid Prime Hunters, and Tetris DS. Metroid Prime Hunters is the first Nintendo DS game to use VoIP (Voice Over IP) which allows for players to chat with one another before and after Wi-Fi matches.

Currently, the Nintendo DS had sold more than 14.4 million units worldwide, easily out-selling the PSP and other rivals. It has sold over 4 million units in the U.S. alone, and another 6 million in Japan. {Link without Title}

On January 26 , 2006 , Nintendo introduced a redesign for their handheld, named the Nintendo DS Lite . It was released in Japan on March 2 featuring brighter LCD screens (four adjustable levels of brightness), a sleeker and smaller case, improved buttons, thicker and longer stylus, and a slightly different layout (the power, start, and select buttons were moved and the microphone and power LEDs were moved to the center hinge). One disadvantage to the smaller size is that Game Boy Advance games stick out from the bottom slot by a few centimeters. The units were sold in Japan and via the Internet hours before stores opened. In Japan, stores had lines with more than 500 people waiting out side. The Nintendo DS Lite is speculated to be released in North America sometime in May.



OTHER HARDWARE



PEOPLE

''See also


NOTABLE SOFTWARE AND FRANCHISES

has been Nintendo's official Mascot .]]
''Related article:'' Franchises Established On Nintendo Systems


DIVISIONS


First-party

See Also: Nintendo development divisions




Second-party

These second-party game companies have contracts with Nintendo to only make games for Nintendo and not its competitors. Nintendo may also own majority stock in these companies:

Rare used to be half-owned by Nintendo, and was an exclusive second-party. However, Nintendo felt Rare's influence was lagging, so it put the company up for bids and sold off all of its shares to Microsoft in 2002.


Devoted third-party companies

Nintendo has close ties with or owns stock in these companies and has them make games with their franchises:


ARCADE GAMES RELEASED BY NINTENDO



ANIME

In November 2004, Hiroshi Yamauchi announced that Nintendo would start making Anime . Its first project is an adaption of the Hyakunin Isshu poem anthology.


OFFICES AND LOCATIONS

, Japan .]]

Nintendo Company, Limited (NCL), the main branch of the company, is based in Kyoto , Kyoto Prefecture , Japan . Nintendo of America (NOA), its American division, is based in Redmond , Washington with distribution centers in Atlanta , Georgia , and North Bend , Washington . Nintendo of Canada, Ltd. (NOCL) is a based in Richmond , British Columbia , with its own distribution centre in Toronto , Ontario . Nintendo of Australia, its Australian division, is based in Scoresby , Melbourne , Victoria , and Nintendo Europe, the European division, is based in Großostheim , Germany . Nintendo has also founded iQue, Ltd. in Suzhou , China , a company that sells Nintendo products only in mainland China.



UNAUTHORIZED BRAND USAGE

In the Philippines , an electronics retailer operates under Nintendo's name, apparently illegal in nature since the Nintendo brand is trademarked by the video game giant. In addition, the retailer also uses Nintendo's logo clearly displayed on its stores. The illegal Philippine "Nintendo" sells many kinds of electronics as well as video games, including Sony PlayStation and Microsoft Xbox hardware and software.

Nintendo has not taken legal action against the Philippine Nintendo retailer yet, which currently has two branches in Metro Manila . One in the city of Manila and another at the Festival Super Mall in Filinvest , Alabang , Muntinlupa City .


ADVERTISEMENT CAMPAIGNS

Over the years, Nintendo had different slogans and ad campaigns such as the following:


SEE ALSO




REFERENCES



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