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After the death of publisher Ogden Mills Reid in 1947 , the ''Herald Tribune'', despite some star writers and columnists, went into a decline under his widow Helen Rogers Reid , and sons Whitelaw Reid II and Ogden R. Reid (later a Congressman). In 1958 the Reids sold control to John Hay Whitney . Under Whitney, the paper regained some of its lustre, deciding that since it could not compete with the Times in sheer volume of news it would be faster, feistier and funnier. In this period the ''Herald Tribune'' was radically re-designed, and new writers like Tom Wolfe were encouraged to contribute. But the key to success was still advertising dollars, and on that count the ''Times'' was the leader. A series of strikes throughout the sixties did not help the paper's balance sheet. In 1966 Whitney attempted to organize what would have been New York's first Joint Operating Agreement with the Hearst -owned '' New York Journal American '' and the Scripps -owned '' New York World-Telegram And Sun ''; under the proposed agreement, the ''Herald Tribune'' world have continued publication as the morning partner and a merged ''Journal-American'' and ''World-Telegram'' would have been the afternoon paper. The JOA was to take effect on May 1 , 1966, but the unions immediately threw up a strike, and as the months dragged on, a compromise three-way merger was arrived at on August 15 . The result was the short-lived afternoon '' New York World Journal Tribune ''. The first weeks' editions were dominated by the input of the Hearst and Scripps papers, but after a time, the "Widget" (as the merged publication was nicknamed) took on the appearance and style of the late-era ''Herald Tribune''. But the paper was not a success, and folded for good on May 5 , 1967 . Following the collapse of the ''World Journal Tribune'', the '' New York Times '' and '' Washington Post '' became joint owners with Whitney of the ''Herald Tribune'''s European edition, the '' International Herald Tribune '', which is still published. '' New York Magazine '' is also a descendent of the Herald-Tribune, having originally been the ''Herald-Tribune'''s Sunday magazine, a livelier version of the '' New York Times Magazine ''. Following the death of the ''World Journal Tribune'', ''New York Magazine'' editor Clay Felker organized a group of investors who bought the name and rights, and successfully revived the weekly in 1968 . In the movie '' Á Bout De Souffle '' by Jean-Luc Godard , Jean Seberg's character famously sells the ''New York Herald Tribune'' along the Champs-Élysées . |
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