| New Hollywood |
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By the 1960s the Hollywood Studio System was declining and seen to be out of touch with a large portion of its audience. Studios, in a defensive measure against the lure of Television , had started churning out widescreen epics, escapist musical fantasies, and genre pictures that grew staler as the years went by. Nothing was reflecting the changing social mores of American society and the result was declining ticket sales. By the time the Baby Boomer generation was Coming Of Age in the 1960s and 1970s , Old Hollywood was hemorrhaging money; they had no idea what the audience wanted. '' in 1977 and ''Jaws'' in 1975. With its unprecedented box-office success, Lucas' ''Star Wars'', along with Spielberg 's ''Jaws'' two years before, jumpstarted Hollywood's Blockbuster mentality, effectively ending the New Hollywood reign of smaller, idiosyncratic, envelope-pushing films. The New Hollywood's ultimate demise came after a string of self-indulgent and excessive films which failed at the Box Office , including '' At Long Last Love ,'' '' New York, New York ,'' '' Sorcerer ,'' and '' Popeye ,'' culminating in the financial disaster of Michael Cimino 's '' Heaven's Gate '' in 1980 , which bankrupted United Artists studios, and resulted in its sale to Metro-Goldwyn-Mayer . SEE ALSO BIBLIOGRAPHY Peter Biskind 's '' Easy Riders, Raging Bulls '' EXTERNAL LINKS
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