Information AboutNetto |
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Netto is a Danish based chain of discount Supermarket s. Netto is owned by the Dansk Supermarked Group , which in turn is owned by A.P. Moller-Maersk Group and F. Salling . The first Netto store opened on Godthåbsvej in Copenhagen , Denmark in 1981 . Netto has stores in the following countries:
DENMARK The first Netto store opened in Denmark in Copenhagen in 1981. At first the items were sat in boxes and on pallets, but the chain quickly expanded, and the service level increased as well. Today there are 370 stores. In the beginning Netto was considered a discount store where "decent" people would not like to be seen, and jokes about bringing a knife (in order to open the cardboard boxes) was widespread. However, during the 1990's, shopping in Netto became more widely accepted, and nowadays the majority of Danes will happily admit that they do some of their shopping at Netto. GERMANY In September 1990 Netto started an internationalisation process, and Germany was the second country to get Netto. The first store was opened in Mecklenburg-Western Pomerania not long after The Fall Of The Wall . Netto has since expanded in the states of Brandenburg , Berlin , Saxony and Saxony-Anhalt , and there are a total of 230 stores today. UNITED KINGDOM Netto was opened in the United Kingdom in Leeds in 1990. Netto was primarily expanded in middle England , and there are stores in London , Leeds, Sheffield , Birmingham , Manchester , Newcastle Upon Tyne and Sunderland , among other cities. Today there are 147 stores in the country. The Netto store at Shenley Church End (a suburb of Milton Keynes ), was destroyed by fire - believed to be Arson - in February 2004. It has now been rebuilt, at a cost estimated around £500,000. Netto is famously associated with good value but there is a definite negative connotation linked to the supermarket chain associated with cheapness, being mainly a food shop for the lower working class. Curiously, the British headquarters of Netto is in the isolated ex-mining village of South Elmsall . POLAND The first Netto store in Poland opened in Szczecin . The expansion of the branch is concentrated in the north western part of the country from Szczecin to Gdansk , and through the country to Bydgoszcz , Poznan , and Zelona Góra , and the country has 97 stores today. FRANCE The French ''Comptoir des Marchands'' discount stores, owned by the ''Les Mousquetaires'' chain, changed their name to Netto in 2001. As of 2005 there are over 300 Netto stores in France. SWEDEN The Swedish part of Netto was founded in 2002 as a joint venture between Dansk Supermarked and ICA Ahold called ''Netto Marknad AB''. The co-operation was granted by the European Commission in 2001 . The headquarters where established in Halmstad in March and the first store was opened in Trelleborg on May 8 . A week later two stores where opened in Lund. In the beginning, Netto kept their stores in the Götaland region. In August 2004 the first stores in Stockholm were opened. The head office was announced to be moved to Falkenberg in October 2003 . The Swedish Netto branch is expanding rapidly. As of 2003 there were 28 stores. One year later there were 58 stores and as of February 2006 the store count is 74. SEE ALSO EXTERNAL LINKS |
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