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NFL Films is a Mount Laurel, New Jersey -based Company devoted to producing Commercials , Television Programs , feature Films , and Documentaries on the National Football League , as well as other unrelated major events and awards shows. Founded as Blair Motion Pictures by Ed Sabol in 1962 , and now
run by his son Steven Sabol , it is currently owned by the NFL.


FOUNDING


Founder Ed Sabol was a World War II veteran who worked selling topcoats after returning back to the United States . In his spare time, he often used a Motion Picture Camera , received as a wedding gift, to record his son Steven’s High School Football games. Inspired by his own work, Sabol founded a small film company named Blair Motion Pictures, after his daughter. Sabol won the bidding for the rights to film the 1962 NFL championship game for $3,000, double the bid for the 1961 championship game. The film of that game impressed NFL Commissioner Pete Rozelle , who asked the owners of the NFL to agree to buy out Sabol's company. Although the owners rejected Rozelle's proposal in 1964 , they agreed a year later and renamed Sabol's company "NFL Films." He received $12,000 in seed money from each of the league's 14 owners, and in return would shoot all NFL games and produce a highlight film for each team. [http://www.fortune.com/fortune/smallbusiness/managing/articles/0,15114,361371,00.html


STYLE


Much has been made of the style that NFL Films produces. All follow
certain patterns: they are always shot on film, they have one camera
shoot the action entirely in slow motion, they have Microphones on the
sidelines and near the field to pick up both the sound of the game as
well as the talk on the sidelines, and pick narrators with deep and
powerful voices, such as Harry Kalas and the famous John Facenda , called by some as
"The Voice of God." In addition, they often use multiple camera
angles, operatic scores, and film of the players and coaches in the
locker room after the game. Many say that through the use of these
techniques, NFL Films turns football games into forms similar to
Ballet , Opera , and Epic battles. {Link without Title}


TELEVISION PROGRAMS


NFL Films produces the Greatest Moments series, which details classic
games from the 1960s, 1970s, 1980s, and 1990s; the Lost Treasures
series, which uses old NFL Films footage which had previously never
been shown on television to give an inside and largely uncut look at
football players, coaches, and referees; and NFL Films Presents, which
shows games of today that NFL Films produces in their traditional,
dramatic style. They appear on either ESPN or the NFL Network .

Also, NFL Films' game highlights are a staple of HBO 's Inside The NFL .


SUCCESS


Although NFL Films earns more than $50 million in revenue a year and
is expanding at a double digit rate, compared to the $18 billion in
revenue that the NFL earns from television alone, most consider this to be
minor. {Link without Title} The real value of NFL Films is how it packages and sells the
game and many credit it for the reason that the NFL has become the
most watched league in the United States.

In addition to covering the NFL, NFL Films has also ventured into other unrelated documentary films, such as documenting the Munich Olympics incident for one of NBC 's Olympics telecasts, and serving as back-up film photography for other major events.


CONTROVERSY


Although NFL Films is trusted by nearly all the players and coaches of
the NFL, some have said this is because that they almost never show
those interviewed, or the league itself, in a poor light. Many
criticize it for not showing the seedier side of pro football,
including promiscuity, excessive violence, and heavy Drug use. Sports Illustrated once called NFL Films "…perhaps the most effective
propaganda organ in the history of corporate America."

Steven Sabol counters these arguments by saying:

::''"That's not what we do. That's being done by others. Why should we join that group?...There's newspapers, and tabloids and television. They're doing that. So I don't contribute, and just follow along. The game is beautiful and I love it, and that's the way I want to portray it."'' {Link without Title}


SEE ALSO



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