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문화방송(주)
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文化放送 (株)
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Munhwa Bangsong
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Munhwa Pangsong
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('''Munhwa Broadcasting Company''') is one of four major national
South Korean Television and radio networks. It is particularly famous for its dramas and comedies. ''Munhwa'' is the
Korean word for "culture." Its flagship
Terrestrial Station is Channel 11 in
Seoul .
Once government-owned, the network is today 70% owned by the Foundation for Broadcast Culture. It receives no government subsidies and derives its income almost entirely from regular commercial advertising. Seven of its 19 local stations are independent affiliates.
MBC was founded in
1961 as a small
AM Radio broadcaster in Seoul. It began television broadcasting on
August 8 ,
1969 and
FM Radio broadcasts in
1971 .
A mob outraged by the official media's coverage of the progressing
Gwangju Massacre stormed MBC's building in
Gwangju on the night of
May 20 ,
1980 . Unable to operate the broadcasting equipment, they set it afire. Partly to address such concerns in light of the country's
1987 democratic reforms, the
National Assembly established the Foundation for Broadcast Culture on
December 26 ,
1988 , to insulate MBC from political influence.
Since then, the network has promoted its independence and declared its mission to be one of public service and the promotion of
Korean Culture . Since
1997 it has refused to broadcast music with all-
English Language lyrics. In
2001 it proclaimed its support for
President Kim Dae-jung 's
New Year's Day call for reform of the
Mass Media , which was chiefly aimed at the national daily
Newspaper s.
Also in 2001, MBC launched
Satellite Television and
Cable Television broadcasting. As part of this expansion it created , a subsidiary based in
Los Angeles, California ,
USA to distribute its programming throughout
The Americas .
- 1969~1980:Kyeonghyang Sinmun as other symbol in logo
- 1980~1985:MBC 1st font logo
- 1986~2004:MBC 2nd font logo (other Hangul )
- 2005~:MBC 3rd font logo (new font)
