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Milwaukee Journal Sentinel




The ''Milwaukee Journal Sentinel'' is a daily morning Broadsheet printed in Milwaukee, Wisconsin . It is the primary Newspaper in Milwaukee and is distributed widely throughout the state of Wisconsin . The ''Journal Sentinel'' has a weekday circulation of 250,000 copies and a Sunday circulation of over 400,000.


HISTORY


The ''Journal Sentinel'' was first printed on Sunday, April 2 , 1995 , the result of the consolidation of operations between the ''Milwaukee Journal'' and the ''Milwaukee Sentinel'', which had been owned by the same company, Journal Communications , for more than thirty years.

The ''Sentinel'' began in 1837 as a weekly published by Solomon Juneau , a one-time fur-trader and later a successful businessman, who became the first mayor of Milwaukee. It became a daily in the mid-1840s, about the time the city of Milwaukee was formally incorporated. Following Juneau's death it passed through the hands of several owners, before being sold to the Hearst Corporation in 1924. Operations of the ''Sentinel'' were joined to Hearst's afternoon paper, ''The Wisconsin News''; a joint Sunday edition was published as ''The Sunday Telegram''. The ''News'' closed in 1939.

Hearst operated the ''Sentinel'' until 1962 , when, following a long and costly strike, it abruptly announced the closing of the paper. Although Hearst claimed that the paper had lost money for years, The Journal Company, concerned about the loss of an important voice (and facing questions about its own dominance of the Milwaukee media market), agreed to buy the ''Sentinel'' name, subscription lists, and any "good will" associated with the name. The News-Sentinel building at Plankinton and Michigan was torn down; the presses were shipped to Hearst's San Francisco papers, and ''Sentinel'' operations moved to Journal Square. The ''Sentinel'' was a morning Broadsheet , published Sunday through Saturday; following the sale to The Journal Company it became a Monday-through-Saturday paper.

The ''Journal'' was started in 1882 , in competition with four other English-language, four German- and two Polish-language dailies. Its first editor was Lucius Nieman , who wanted to steer the paper away from the political biases and Yellow Journalism common at the time. Nieman was an innovative and crusading editor, and under his watch the paper won five Pulitzer Prize s and numerous other awards.

Nieman's successor, Harry J. Grant , introduced an Employee Stock-purchase Plan in 1937, and as a result 98% of Journal stock was held by its employees. A small bloc of Journal stock was given to Harvard College, and funded the Nieman Fellows program for promising journalists.

Competing with two raucous Hearst papers filled with gossip, features and comic strips, Harry Grant took a more sober approach to news presentation, emphasizing local news and refusing to carry any syndicated material. During his years as editor and publisher, the ''Journal'' received several Pulitzers and other awards from its peers; it was under Grant that the ''Journal'' gained a reputation as a leading voice of midwestern liberalism. During the 1950s, the ''Journal'' was outspoken in its opposition to Wisconsin Senator Joseph McCarthy and his search for communist influence in government.

At its circulation peak in the early 1960s, the ''Journal'' sold about 400,000 copies daily and 600,000 on Sunday. The ''Journal'' was a Monday-through-Saturday afternoon broadsheet, also publishing Sunday mornings; though circulation had declined from its peak, it still held a rare position for an afternoon paper, dominating its market up until 1995, when the ''Journal'' and ''Sentinel'' were consolidated. The new ''Journal Sentinel'' then became a seven-day morning paper.

The legacies of both papers are acknowledged on the editorial pages today, with the names of Solomon Juneau, Lucius Nieman, and Harry J. Grant listed below their respective newspaper's flags.


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