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Media Matters for America is a Non-profit organization founded by former Journalist David Brock . Media Matters scrutinizes News reporting and political commentary that it perceives to have a conservative bias. Conservative commentators such as Ann Coulter and Rush Limbaugh , as well as self-described independent Bill O'Reilly are often targets, but reporting from mainstream news outlets and objective news analysts that Media Matters believes to show conservative bias is also scrutinized. Through the group's web site, launched in May 2004, Media Matters describes itself as "a Web-based, Not-for-profit Progressive research and information center dedicated to comprehensively monitoring, analyzing, and correcting conservative misinformation in the U.S. media." Media Matters defines conservative misinformation as news or commentary presented in the media that is not accurate, reliable, or credible and that forwards the Conservative agenda." The '' New York Times '' reported that Media Matters has received "more than $2 million in donations from wealthy liberals" and "was developed with help from the newly formed Center For American Progress ". WORK Media Matters for America uses a variety of techniques to demonstrate how they believe information is manipulated by Right-wing media figures. Employing methods such as Content Analysis , fact checking, monitoring, and comparison of quotes or presentations from media figures to primary documents such as Pentagon or Government Accountability Office reports, MMfA provides daily analysis and more comprehensive overviews to its readers . Founder David Brock also appears before Congressional committees and forums where matters of these concerns have been under discussion by the body. Media Matters posts video clips news segments to illustrate faulty reporting and to showcase other critics. For example, Olbermann criticizes Bill O'Reilly in segments from MSNBC's Keith Olbermann 's 8PM show "Countdown" in which {Link without Title} {Link without Title} . Media Matters is credited with being the leading voice of criticism against conservative columnist Ben Domenech within days of being hired for the Washington Post online webblog, criticism which led to the Post firing him less than a week after Media Matters uncovered clear evidence of plagarism by Domenech in multiple instances, and reported that Domenech referred to former civil rights leader Coretta Scott King as a "communist". EXAMPLES Presentation of a full example of a typical Media Matters Analysis is beyond the scope of this article, but some brief examples are offered. External links will guide you to the original analysis documents on the organization's website.
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