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Company Information

  Company Name Maxis Software
  Company Logo , used since 1992 ]]
  Company Slogan N/A
  Company Type Public
  Foundation 1987
  Location N/A
  Num Employees N/A
  Key People Will Wright , Jeff Braun (founders)
  Industry Software & Programming
  Products ''Sim'' Franchise
  Revenue N/A


Maxis Software is an American company that was founded as a Video Game Developer and is now a brand name of Electronic Arts (EA). Its initial software title was the seminal '' SimCity '', a city simulation and planning Game . Maxis is also the creator of the best-selling computer game of all time, '' The Sims '' and its sequel '' The Sims 2 '' These three titles and their related products are the brand's most popular and successful lines.

Most of the Maxis titles are simulation-based, though none are considered traditional simulations. Maxis founder Wright likens them as "digital playgrounds." Maxis has also released games developed by other production houses, such as '' A-Train '', sometimes with less than stellar results.

Contrary to popular myth, the company's name was not based on the words "six AM" spelled backwards. Rather, it was derived from a formula suggested by Jeff Braun's father: computer game companies should have two-syllable names and should include an 'x'. It was noticed later that 'Maxis' is six AM backwards.

Maxis has been also rumored to be tied to the Walt Disney Company because of the celebrity cameos in many of their games such as '' The Sims '' and the similar layout to the Disney Channel Website but in some way is true, but it was not proven.


HISTORY


Origin and early acclaim

Maxis was founded in 1987 by Will Wright and "idea guy" Jeff Braun to help publish '' SimCity '' on home computers. Before then, the game was only available on a limited basis on the Commodore 64 due to few Publishers showing any interest in Porting it. The reason for this is because ''SimCity'' wasn't a traditional game that had definite "win" and "lose" conditions. The title went on to become, statistically, one of the most popular and successful video games of all time.

The ''SimCity'' series has since been updated to include '''' ( 2000 ), and most recently '' SimCity 4 '' ( 2003 ).

After such success with the ''SimCity'' series, Maxis tried various other ''Sim-'' titles. Some of these attempts include '' SimEarth '', '' SimAnt '', '' SimTower '', '' SimLife '', and '' SimFarm ''. The success of these franchises varies, but none matched that of the original ''SimCity''. Maxis' hit ''The Sims'' is the only very notable exception.


Decline

After the immense success of ''SimCity'', Maxis attempted to go into new areas. However, their new games, including '' The Crystal Skull '' and '' SimCopter '', were commercial failures. They also acquired Cinematronics to create a game called '' Crucible ''. Heavy losses and lack of direction led Maxis to begin considering acquisition offers.


Acquisition by EA

Electronic Arts (EA) completed its acquisition of Maxis on July 28 , 1997 . Compared to other companies acquired by EA, such as Origin Systems and Westwood Studios , the absorption of Maxis has taken a slower pace, and the company has retained some of its original staff, including Will Wright. Products were shipped under the Maxis logo for several years, but in 2004 , '' The Sims 2 '' only bore the Electronic Arts logo on the box cover (although ''Sims 2'' displays the Maxis logo at game start, and on the reverse side of the box). The name Maxis also appears to be abandoned in the marketing of the former Maxis games.

For many years, Maxis was a traditional studio located in Walnut Creek, California (and before that, Orinda, California ), but in February 2004 the division was finally folded into EA's Redwood Shores headquarters.

Will Wright's studio (currently developing Spore ) is located in Emeryville, California .


''The Sims''

Maxis' most successful series to date is '' The Sims '' ( 2000 ). Released despite concern from Electronic Arts that it would be a commercial failure, it has gone on to become the most successful computer game in history. Maxis has developed seven Expansion Pack s for the game as well as an online version ('' The Sims Online ''). Maxis released '' The Sims 2 '' in 2004 , a sequel title that features a full 3D environment as opposed to the original's pseudo-3D Dimetric engine.

Maxis programmers are currently working on five new '' The Sims '' titles, but only three of these releases are publicly confirmed. They will also be releasing five to seven expansion packs for '' The Sims 2 '' and a possibly release of the Sims 3 in 2009 . By 2007 , all future Sims games will not be called The Sims X, but it will just be called Sims.


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