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The cosmetic firm Max Factor was named after Max Factor, Sr (b. 1877 Łódź , d. 30 August . 1938 Los Angeles ), a Make-up Artist for the Russia n royal Ballet who emigrated to the United States in 1904 . Max Factor is presently a Brand owned by Procter & Gamble Co. .

In the 1930s and 1940s , during the glory days of Hollywood , Max Factor became intimately associated with the world of movie Make-up .

Jean Harlow , Claudette Colbert , Bette Davis , and virtually all of the major movie actresses were regular customers of the Max Factor Beauty Salon , located near Hollywood Boulevard . His name appeared on many movie credits, and Factor himself appeared in some cameos.

Many of his celebrity clients also appeared in full-color Magazine ads to promote his cosmetics, so the brand name Max Factor soon became world-renowned.

Even today, 2006 , Max Factor's television adverts cross-promote the latest blockbusters in which their make-up is used.

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