('''MSLO''', ) is publishing and content provider founded by
Martha Stewart . The Company's business activities center around the domestic arts. In
2004 MSLO reported
Revenue s of
US$ 187.4 million.
MSLO's interests include a variety of print publications, television and radio programming, and
E-commerce websites.
A sixth primary magazine title — '''' — has been announced by the company for a two-issue test, with initial base circulation of 250,000 in May and August of 2006. Bimonthly circulation is planned to start in 2007. The magazine is targeted toward women between the ages of 25 and 45.
Three newspaper columns — ''Living'', ''Weddings'' and ''Everyday Food'' — are distributed to newspapers throughout the United States via the
New York Times Syndicate. Current books are published through
Random House 's Clarkson Potter division, with distribution through
Time Warner 's Oxmoor House unit (direct-mail) and Random House (trade); earlier titles were offered through subsidiaries of Time Warner prior to Stewart's
Spin-off of her business ventures from its corporate umbrella.
The '', though hosted by Martha Stewart, was produced by
Mark Burnett Productions , with Burnett and
Donald Trump as executive producers. MSLO was prominently featured, but had no technical ownership stake in the program. Burnett is a co-producer of the daily ''Martha'' in association with MSLO.
MSLO began marketing instructional
DVD s in late 2005 through a partnership with
Warner Bros. , with the first five offerings oriented toward cooking and holiday and special event planning.
MSLO operates on Channel 112 of the
Sirius Satellite Radio network. Among programs on the channel is a weekday-afternoon talk show co-hosted by Martha Stewart's daughter,
Alexis Stewart .
- marthastewart.com
- marthasflowers.com
- marthascards.com
MSLO additionally offers various home improvement products through its mass-market brand in
Kmart stores throughout the United States, and
Sears Canada in Canada. Furniture and paint are part of the company's specialty-retail oriented '''Martha Stewart Signature''' brand, in partnerships with Bernhardt Furniture Company and
Sherwin-Williams .
