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Mars Incorporated is a world-wide manufacturer of Confectionery with $18 billion (USD) in annual sales (2005). Headquartered in McLean, Virginia , USA the company is entirely owned by the Mars Family , making it one of the largest privately-owned U.S. Corporations . The US Division, known as '''Masterfoods USA''', is based in Hackettstown, New Jersey . The European Division, known as '''Masterfoods Europe''', is headquartered in Brussels , Belgium and Veghel , Netherlands . Moving into third generation family ownership, the company recently passed from family leadership into non-family leadership; however, the business is still owned by the family. The company has come under some critisism from not offering any Fairtrade branded products. Mars is most famous for their Milky Way , Mars , M&M's , Twix and Snickers confectionery, as well as pet foods (such as the well-known '' Whiskas '', Chappy and '' Pedigree '' brands), human foods (including '' Uncle Ben's '') and non-confectionery snack foods (including '' Combos ''). A division of Mars known as Mars Electronics, Inc. ( MEI ) produces vending machines for both hot and cold drinks (through its Four Square division), and bill and coin acceptors. They are one of the most common bill acceptors found in the U.S. A division of Mars known as Information Services International (ISI) manages the information systems for Mars. Their head offices are in the US, France, and the UK. The company was founded in a large factory was opened in Veghel , The Netherlands . THE FIVE PRINCIPLES Mars has five fundamental beliefs for their corporate culture:
PRODUCTS Many of Mars' products are famous-name brands, including:
Other confections, no longer produced, include:
MARS LIMITED Mars Limited is the name of the British branch of Mars, Inc. The company is based in Slough , England . Some Mars brands manufactured in the United Kingdom but not the United States include ''Galaxy Milk Chocolate '', ''Maltesers'' and ''Tunes''. The bar called ''Milky Way'' in the US is sold as ''Mars'' in Europe , where the name ''Milky Way'' is used for what in the States is called the ''3 Musketeers''. The bar formerly sold in the U.S. as the ''Mars'' bar is now marketed in that country as the "Snickers Almond Bar" and is not sold consistently in the UK where it has appeared with other special editions that are released occasionally. SEE ALSO
Most confectionery products for Europe are produced in Slough, England (although fewer since the company announced plans recently to abandon a long-standing lease on a factory on Liverpool Road), Veghel (Holland), and Viersen (Germany.) Melton-Mowbray produces primarily pet foods. EXTERNAL LINKS |
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