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Marlboro is a brand of Cigarette made by Philip Morris . It is famous for its Billboard Advertisements of the Marlboro Man . Philip Morris, a London -based cigarette manufacturer, created a New York subsidiary in 1902 to sell several of its cigarette brands, including Marlboro. By 1924 they were advertising Marlboro as a woman's cigarette based on the Slogan "Mild As May". The brand was sold in this capacity until World War II when the brand faltered and was temporarily removed from the market. During the 1950s '' Reader's Digest '' magazine published a series of articles that linked Smoking with Lung Cancer . Philip Morris, and the other cigarette companies took notice and each began to market filtered cigarettes. The new Marlboro with a filtered tip was launched in 1955 . The brand is named after Great Marlborough Street , the location of its original London factory. CRITICISMS AND ALLEGATIONS AGAINST PHILIP MORRIS-ALTRIA There have been several cases about this topic, even movies based on what happens behind tobacco companies ('' The Insider ''), and even shocking events like a visit to the Philip Morris headquarters of a group of lung and throat cancer victims (See Michael Moore and '' The Awful Truth '' tv show). ''The Insider'' - Jeffrey Wigand The movie ''The Insider'' is based in the campaign against Jeffrey Wigand , employee of Brown & Williamson (B&W), makers of Kool and Sir Walter Raleigh cigarettes. Wigand, Vice President for Research and Development, is fired (September 1993) after he advocates for the company to remove Coumarin {Link without Title} , an additive similar to rat poison, which is known to cause tumors in the livers of mice. He is asked by ''60 minutes'' producer Lowell Bergman to assist as an analyst of Philip Morris documents that Bergman has received anonymously In April 1994, the CEO of the seven tobacco companies testified before Congress that "nicotine is not addictive", Including William Campbell, then President & CEO of Philip Morris. In February 1996, ''60 Minutes'' finally airs the Wigand interview, where Wigand talks about his work inside B&W. Taken from the ''60 Minutes'' interview: "Wigand: office interview with Wallace - They were looking to reduce the hazards within cigarettes, reduce the carcinogenic components or the list of the carcinogens that were within the tobacco products. - Wallace: They talked about carcinogens too? - Wigand: They talked about carcinogens." Later he says that the idea of a safer cigarette was later dismissed. And that glycerol, one harmless ingredient, changes its chemistry when burned forms a substance called acrolein, which acts like a carcinogen. Wigand sent a memo to B&W president, indicating that he could not in conscience continue with coumarin in a product that they now knew, have documentation that is lung-specific carcinogen. "- Wigand: I sent the document forward to Sandefur. I was told that we would continue working on a substitute and we weren't going to remove it because it would impact sales and that, that was his decision." More Info 60 Minutes - Brown & Williamson http://en.wikipedia.org/wiki/60_minutes#Brown_.26_Williamson 60 Minutes interview, February 1996 http://www.jeffreywigand.com/insider/60minutes.html Timeline of Jeffrey Wigand. http://tobaccofreekids.org/reports/insider/timeline.shtml Seven Tobacco CEO testifying before Congress, April 1994 http://www.pbs.org/wgbh/pages/frontline/shows/settlement/timelines/april94.html VARIETIES
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