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MTV Canada (usually styled simply "MTV"), formerly known as '''talktv''', is a Canadian Cable Television Specialty Channel devoted to talk programming, and is owned and operated by Bell Globemedia through CTV , in collaboration with MTV Networks . While technically an analogue service, and available in some major centres in the " Nosebleed Section " of the cable dial (i.e. channel 70 or above), in most markets it has traditionally been available via Digital means only. However, analogue coverage has recently been expanded, and some channel placements improved, through a new deal with Rogers Cable . Unlike other MTV -branded channels around the world, the MTV logo, as used by MTV Canada, never includes the phrase "Music Television". This is perhaps an effort to distance the Canadian version from any suggestions of direct competition with MuchMusic , which, under current CRTC channel-format regulations, is the one and only English-language service that can be devoted to general-interest "music and music-related programming". {Link without Title} HISTORY As talktv Licensed in and Ben Mulroney , as well as Jennifer Hollett , who went on to become a MuchMusic personality. Due to low ratings and much more narrow distribution than other specialty services that launched previously, following the cancellation of ''the chatroom'', talktv became solely a repeat service for CTV network programming such as '', whereas it was previously made available to these viewers free of charge. The final show to be broadcasted as talktv was on March 20 at 11:30pm EST - specifically that night's episode of eTalk Daily, followed at midnight by the start of a countdown clock with a red MTV logo on a black screen. MTV relaunch On . Brad Schwartz , previously an executive with MTV Networks, will be general manager of MTV Canada. In Canada, MTV had previously partnered with Craig Media , which is now owned by CHUM Limited and has rebranded Craig's former MTV Canada service Razer , due to a condition allowing MTV to cancel the agreement in case of a change of control. CTV already had strong ties with MTV; it was the first Broadcast network to air '' The Osbournes '', and subsequently added '' Punk'd '', '' Newlyweds '', and Comedy Central 's '' The Daily Show With Jon Stewart ''. CTV will also apply for a category 2 service featuring Music Video s, along the lines of the former MTV2 Canada (now PunchMuch ), as well as air an MTV-branded programming block on its main network. The branding of other CTV services such as The Comedy Network is not expected to be directly affected. Meanwhile, CTV's "exclusive" rights meant that CHUM's MuchMusic lost its access to MTV programming immediately following the announcement. CHUM released a statement saying that they would be intrigued as to how talktv could be morphed into MTV without violating its CRTC licence, and reportedly filed a complaint with the CRTC. However, the CRTC is unable to take pre-emptive action based on a press release. Since the new channel will be using the same broadcast license CTV holds for Talktv (instead of applying for a new licence), CTV is restricted by the licence restrictions which include:
Talktv's Bug had been periodically changing into an MTV logo to notify viewers of the coming change. The actual relaunch occurred on March 21 at 6:00pm EST, with the first edition of ''MTV Live''. MTV had been promoting their launch date with a series of ads with the slogan "the drought ends 03.21.06" some of which have been appearing during various programs across BCE's television platform (including CTV and The Comedy Network). The start of ''MTV Live'' was preceded (at 5:58:20pm EST) by a ten-second countdown featuring water drops with "MTV drops" appearing at the end, followed by a 90-second promo featuring various people wearing beige MTV shirts falling out of the sky. The channel held its official on-air launch party on April 18 , 2006 , with live performances by Kanye West and Sam Roberts . PROGRAMMING in Toronto]]Before the re-launch, '' report, it was stated that while there could not be a Canadian version of the music-oriented '' Total Request Live '', other spinoff programs were not out of the question. A Canadian version of '' MTV Cribs '' is already in production. Leading up to the launch, CTV aired '''' on New Year's Eve 2005. On February 20 , 2006 , CTV announced that the Masonic Temple in Toronto - previously home to talktv and Open Mike With Mike Bullard - would be the new home for MTV Canada and a new flagship show, MTV Live . This would be essentially a revival of the live-and-interactive talk show format introduced by The Chatroom , with new hosts, the addition of a studio audience, segments from MTV Networks around the world, field reports, and live performances. MTV will also broadcast The 2006 MTV Movie Awards on June 8,2006. At the same time as the US network. MTV Canada will also show a special one hour episode of MTV Screen devoted to thw awards. The Movie Awards Pre-Show will also air as will The Aftershow:MTV Movie Awards, a viewer friendly chat about the ceremony. For the first time Canadians can vote by going to http://www.mtv.ca . Currently, MTV Canada broadcasts the following shows
Interactivity Viewers are encouraged to interact with MTV and its hosts. Viewers can call 866-536-LIVE during MTV Live or the MTV Live Chats that occur during commerical breaks where a couple of hosts talk about the show that is airing. E-mail can be sent to feedback@mtv.ca. Lastly viewers can create their own blog on http://www.mtvblogs.ca Viewers can can chat on the Hacked chat that airs on MTV Live Hacked by going to http://www.mtv.ca MTV on CTV In addition to MTV Canada's airings, CTV airs a branded late-night block of MTV programming six nights a week known as "MTV on CTV". These programs include several of the music-oriented and comedy programs that MTV Canada itself cannot air. Many of the reality/lifestyle shows that do air on MTV are also featured. This Strand presently consists of 30 minutes a night on weeknights (1:05 - 1:35 am local) and two hours on Saturdays (12:05 - 2:05 am local) but may vary slightly in some locations. MTV Live and MTV Live Hacked air Saturday afternoon at 3 and 4 pm eastern on CTV. CTV also heavily promotes MTV on the main network. MTV Slogans
OVERDRIVE MTV Overdrive Canada, the broadband video channel on http://www.mtv.ca launched on March 21, 2006 at the same time as the MTV Network. Overdrive offers thousands of free music videos, concerts, exclusive After Shows, movie trailers, video game reviews and full MTV television shows. the majority of the content is the same as MTV Overdrive US {Link without Title} with the exception of the Canadian produced programs and interviews. NOTES EXTERNAL LINKS |
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