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Mc Hammer




MC Hammer (later '''Hammer'''), born '''Stanley Kirk Burrell''' on March 30 , 1962 , is an American Rapper who was popular during the 1980s and early 1990s, known for his dramatic rise to and fall from fame and fortune, his trademark Parachute Pants , and for leaving a lasting influence on Hip Hop Culture and Music . He became a preacher in the 1990's and now has his own television program. He lives in Tracy, California with his wife and 4 children.

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EARLY LIFE

MC Hammer was born in Oakland, California . Even though Hammer wanted to be a professional baseball player, he did not catch on in any professional organization. He instead joined the Navy and upon his return began performing music in clubs and started his own record label, Bust It .


EARLY CAREER

His debut album was '' Feel My Power '' (1987), Produced by Felton Pilate (of Con Funk Shun ). The album sold over 60,000 copies, which led to several offers from major labels.

Burrell initially refused to sign a contract from Capitol Records , but he eventually did after a substantial signing bonus was added to his contract. His debut album was then re-released as ''Let's Get It Started''. The album eventually went triple-platinum (more than 3 million units sold). The title song, "Turn This Mutha Out", and "Feel My Power" saw heavy rotation on R&B/Hip-Hop radio stations.

His second album, 1990's '' Hammer toured extensively in Europe which included a sell out concert at the National Exhibition Centre in Birmingham . He became sponsored by PepsiCo , and PepsiCo International CEO Christopher A. Sinclair went on tour with him in 1991.

A critical backlash began brewing over the repetitive nature of his lyrics, his clean cut image, and his perceived over-reliance on .

After dropping the MC from his stage name, Burrell released '' 2 Legit 2 Quit '' in 1991. Burrell took the opportunity to answer his critics on certain songs on the album. Though the album was, by and large, no more critically accepted than his first, sales were strong and the title track was yet another hit. Another hit came soon after, with "Addams Groove" (which appeared on both '' The Addams Family '' motion picture soundtrack and the vinyl version of ''2 Legit 2 Quit'').


LATER CAREER


Later, Hammer switched record labels and signed with Giant Records . To adapt to the changing landscape of hip-hop, his next album was a more aggressive record titled, '' The Funky Headhunter ''. (The accompanying video to '' The Funky Headhunter 's'' first single, " Pumps And A Bump ", was banned from heavy rotation on MTV with censors claiming that the depiction of Hammer in speedos was too graphic. {Link without Title} {Link without Title} .)

In 1995, Hammer released the album ''Inside Out'', which critics claimed was unfocused. The album sold poorly (peaking at number 119 on the on April 3 , 1996 . {Link without Title}

Hammer next signed with Death Row Records , then home to gangsta rap stars Snoop Dogg and Tupac Shakur . The label did not release any of Hammer's music while he was with them. However, Burrell did record music with Shakur. Their collaborative efforts are yet to be released. After the death of Shakur in 1996, Burrell left the record company. In 1996, Burrell signed with EMI , which saw the release of a compilation of Hammer's chart topping songs. The album, ''Greatest Hits'', featured 12 former hits and was released in October, only six months after his bankruptcy. {Link without Title}

In 1997, MC Hammer (who by that time had readopted the MC) was the subject of an episode of '' The Oprah Winfrey Show '' and the VH1 series '' Behind The Music ''. In these appearances, Burrell admitted that he had already used up most of his fortune of over $20 million. Much of this money was spent on a large mansion that Burrell had built in Fremont , California , 30 miles south of where he grew up, along with keeping an entourage that numbered to as much as 20-plus individuals. VH1 also produced a dramatic movie about his life in 2001 entitled ''Too Legit: The MC Hammer Story''.

Following the September 11 attacks, in late 2001, Hammer released the patriotic album ''Active Duty'' on his own WorldHit label. He donated portions of the proceeds to 9/11 charities. In 2004, he released the ''Full Blast'' album. Neither album managed to peak on the Billboard Charts. {Link without Title}

In February 2006 , the first single off Hammer's new album ''Look 3X'' was released. The song was titled "Look" and a music video was produced for it.

Hammer now frequently posts about his life on his blog "Look Look Look." {Link without Title}


HAMMER'S LEGACY

After his rapid fall from fame and subsequent bankruptcy, MC Hammer spent most of the latter half of the 1990s as a Punchline in the music business. In 2000, Nelly , in his breakthrough hit "Country Grammar", announced his intention to "blow 30 mill like I'm Hammer".[http://www.davemcnally.com/Lyrics/Nelly/CountryGrammar/

However, he has also influenced the industry. Hammer's sampling of large portions of well-known Pop oldies (as opposed to short James Brown or George Clinton Funk riffs) has shown increasing popularity among mainstream rappers, particularly Diddy 's Bad Boy Records stable. Other examples include Eminem 's '' Like Toy Soldiers '' which samples nearly the entire chorus from Martika's similarly-named 1989 Hit.

Hammer's image as a clean living "nice guy" became increasingly rare in mainstream rap music with the rise of gangsta rap, but has occasionally resurfaced in the likes of Will Smith and Usher .

Hammer's catchphrase, "Stop! Hammer time!" is considered something of an Internet Meme , appearing in various spoofed error messages in the Windows XP operating system.

Hammer recently performed a Self-parody role in a television ad for Lay's potato chips. Some kids lose their baseball over the fence of a neighbour apparently infamous for not returning lost toys, so they throw him a bag of chips to appease him. He throws back their ball, their dog, a car belonging to one kid's dad, and MC Hammer, still dressed in golden sparkle shirt and Parachute Pants . MC Hammer instantly breaks into the chorus of "U Can't Touch This." The kids then toss Hammer back over the fence. He also appeared in an ad for Nationwide Insurance which made fun of his sudden fall from fame and wealth.


PASTORAL CAREER

Hammer reaffirmed his Christian beliefs in October 1997 and now has a television show on the 's Vince Neil and Lia Gerardini in January 2005. [http://www.undercover.com.au/news/2005/jan05/20050111_vinceneil.html


MUSIC SAMPLED BY HAMMER



SEE ALSO



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